This report outlines the requested Integrated Marketing Communications campaign (IMC) for the Procter & Gamble subsidiary Gillette, specifically for the most recent and advanced female razor: the Venus Embrace. The 2010 Winter Olympics held in Vancouver‐Whistler offer a unique opportunity to promote the Gillette Venus Embrace razor by capitalizing on the Olympic passion and enthusiasm. The female razor industry in Canada is valued at approximately $150,000,000 CDN, with the Venus brand currently
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Introduction Procter & Gamble is one of the world’s largest producers of consumer goods and it was founded in 1837. Recently, Procter & Gamble is operating in 50 countries and serving nearly five billion customers with a series of brands across beauty, healthcare and food industry which generate which create more than 1 billion revenue annually. The purpose of this essay is to discuss how the diversification strategy changed Procter & Gamble in Singapore over the last ten years. The
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| Procter & Gamble | GEB 4890 | | Hessum Zangenehpour | Fall 2013 | | Table of Contents Executive Summary ……………………………………………………………………………………………………………… Page 2 The Company………………………………………………………………………………………………………………………… Page 2 History and Evolution……………………………………………………………………………………………….. Page 2 Mission and Major Goals…………………………………………………………………………………………. Page 2 Current Strategies……………………………………………………………………………………………………. Page 7 Competitive Environment……………………………………………………………………………………………………
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8 Corporate level strategy 10 Critique and Recommendation 12 References 13 INTRODUCTION Procter and Gamble, more commonly known as P&G is a company, which offers consumer goods with an impressive portfolio. Gillette, Duracell, Tampax, Tide, Oral-B and Ariel are so many brands owned by the group that are part of the daily life of consumers. In fact its more than 300 leading brands and 50 leadership brands that the company owns to serve about 4.8 billion customers
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1. What were the possible synergies and forces propelling the merger between P&G and Gillette – as well as the history of other takeover attempts? Procter & Gamble, P&G, is a famous company in the world because it was established in 1837 and made soap and candles to sell in U.S. government during civil war. Its stores located in more than 80 countries and this company has more than 300 brands such as pampers, Tide, and Pantene. Its products include cleaning agents, pet foods, and personal
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SUMMARY Gillette has been the leading brand in men's grooming industry across the globe. With its wide range of products caters to the premium segment of the men's grooming market. It faces intense competition in the toiletries market whereas the competition in the razor market is not that intense. This case study aims at identifying the problems faced by Gillette in the toiletries market. We have suggested a plan for Gillette toiletries along with other suggestions for Gillette to face the
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“Gillette has successfully convinced the world that “more is better” in terms of the number of blades and other razor features. Evaluate this approach to improve the product feature.” The success of convincing the world with the concept of “more is better” benefits the company: Sales revenue of Gillette products has increased to $7.5 billion and 70% of men around the world have purchased Gillette razors. It’s a great competitive advantage for Gillette to compete with its rivals. While
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stock sufficient inventory c. Ability to transport d. Political reach and influence Advertising and promotion of System products Gillette product lines are mainly into three different categories namely double edge blades, Disposables, System Blades. Unit sales data show that Double edge blades have the highest sales followed by System blades. Gillette double blades have a decent awareness unlike the Systems blades. Advertising and promotion for the system products must be designed showing
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Gillette Indonesia Marketing The marketing plan appropriate for Gillette Indonesia would be to focus on the higher-end razors as they are probably already purchasing the low-end razors. With constant competition from cheaper-made shaving products, Gillette should find a way to fight dirty campaigns. In other words, razors are nothing more than sharp steel and by using a quality blade over the cheap ones, people can avoid razor cuts that can cause tetanus and various other infections. To receive
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The foundation of the Gillette is in 1901 as providing to customers shaving care products that is safety razor and blade. Also, it had more than half of the entire razor and blades market globally. Until the 1962 Gillette was monopoly in the market, when English firm Wilkinson Sword introduced its stainless-steel blade. Gillette offers to customers “consumer high quality shaving products that would satisfy basic grooming needs at a fair price”. With this power Gillette should not be victim its
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