Procter & Gamble (P&G) es una multinacional de bienes de consumo. En la actualidad se encuentra entre las mayores empresasdel mundo según su capitalización de mercado. Con presencia en más de 160 países, produce y distribuye firmas conocidas, como Gillette,Duracell, Ariel, Tampax y más de 300 marcas de consumibles diarios. Unilever es una empresa multinacional británico-neerlandesa creada en 1930 como resultado de la fusión de Margarine Unie, compañía holandesa de margarina, y Lever Brothers, fabricante
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Table of Contents 1.1 Origin of the Report 1 1.2 Objectives of the Study 1 1.2 Sources of Data and Methodology 2 1.3 Limitations 2 2.0 Target Market Analysis 3 2.1 Competition Analysis 4 2.2.1 Industry competition 5 2.2.2 Market Competition: 6 2.3 Differentiation idea 7 2.4 Positioning Idea 8 2.5 Brand Elements: Mix and Match 8 3.0 Product/ Value innovation 11 4.0 Pricing and Distribution strategy: 12 4.1 Pricing strategy: 12 4.2 Distribution strategy: 13 5.0 Leveraging Through
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S. W. O. T. Analysis :( P & G) Strengths • The large scale, on which the P & G operates, is one of its strengths. It is a global leader for different product categories like fabric, home, baby, beauty, health and personal care in many countries. Its three hundred products are sold in over one hundred and eighty countries. • The strong branding of P & G makes it one of the most successful brands in the world. • The company has a vast experience in oral and personal hygiene products as they are
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EXCEL International Journal of Multidisciplinary Management Studies Vol.2 Issue 5, May 2012, ISSN 2249 8834 Online available at http://zenithresearch.org.in/ DIVERSIFICATION - STRATEGIES FOR MANAGING A BUSINESS P. KANNAN*; DR. R.SARAVANAN** *Head, Department of Management Studies, N.P.R. College of Engineering & Technology, Natham. *Research Scholar, Anna University of Technology Coimbatore, Coimbatore, Tamil Nadu, India. **Director, School of Management, Sri Krishna College of Technology, Kovaipudur
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Bus 252a Marketing Management Mondays and Wednesdays 2: 11:00 – 12:20pm Fall Semester 2014 International Hall Sachar Building Grace Zimmerman Senior Lecturer Email: gzimmerm@brandeis.edu Office: Lemberg 161 Office Hours: Mondays and Wednesdays 11:00 – 12:20 and 2:00 – 3:00 pm, or by appointment Brandeis University
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Week 2 Case; Warren Buffet, 2005 Introduction This case is about Berkshire Hathaway’s bid, through MidAmerican Energy Holdings Company, to acquire PacifiCorp, which is an energy- utilty based company, in order to diversify the activities of Berkshire Hathaway. The ideas of enterprise valuation are portrayed in two methods. These methods are multiple valuation and discount factor. These methods help evaluate the impact that a single investment can have on the acquiring company. Issues
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2013 Annual Report CONTENTS Letter to Shareholders 1 Sectors and Markets 5 Form 10-K Index 11 Form 10-K 12 Reconciliation of Non-GAAP Financial Measures 85 Global Leadership Council 86 Board of Directors 86 Recognition87 Company & Shareholder Information 88 FINANCIAL HIGHLIGHTS (unaudited) Amounts in millions, except per share amounts 2013 2012 2011 2010 2009 Net Sales Operating Income Net Earnings attributable to Procter & Gamble Net Earnings Margin
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What started out as a two man partnership in Cincinnati, Ohio has grown into the world’s largest manufacturer of consumer packaged goods with operations in 80 countries and markets 300 brands in 180 countries around the world. In 1837 William Procter and James Gamble formed Procter & Gamble (P&G) to manufacture and sell candles and soap. Being that Cincinnati was booming from its hog butchering trade the suggestion for the partnership apparently came from their mutual father-in-law, Alexander
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Submitted to Mr.Javedul Hossain Course Title Marketing Management Submitted By Sahar Enam Ahmad Student ID: 152000206 Submission Date: 24/8/2015 Submitted to Mr.Javedul Hossain Course Title Marketing Management Submitted By Sahar Enam Ahmad Student ID: 152000206 Submission Date: 24/8/2015 PRODUCT MIX PRODUCT MIX On footpath for Accurate method of product mix with example of leading consumer product company p&g PRODUCT MIX involves planning and developing the right type of product
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them incentive to remain with the company; additionally, this compensation plan has been created with the goal of being as cost effective for the company as possible. Benefits play a crucial role in both attracting and retaining the best employees (Gillette, 2007, p29). Salaries Employees will continue to receive a base salary and receive commission for sales of products. Each employee will be given a sales goal based on their experience, past effectiveness, target customer base, etc. Recognizing
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