MINICASE 1 Michael Phelps: Strategizing for Gold DISCUSSION QUESTIONS Review Chapter 1: What Is Strategy and Why Is It Important? 1. How did Michael Phelps turn into a “global brand”? Michael Phelps and his manager began with a goal of winning a gold medal in each of his events in the Beijing Summer Olympics. Starting with this goal in mind, Michael and Peter Carlisle mapped out their strategy, and each had a mission: Michael would prepare for the Olympics while Peter prepared Michael’s
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A critical analysis whether MNCs will ever be able to have unified company- wide HRM strategies, policies and practices With the birth and growth of globalization, multinational companies came into existence and all the internal and external forces that pressure the companies have pushed the management and businesses practices into new heights. MNC’s have two distinctive characteristics which distinguish it from domestic organizations. That is, the presence of multicultural workforce or multiculturalism
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Summary Out of the 3 subsidiaries of P&G in India, two are listed. They are Procter and Gamble Hygiene and Health Care Ltd. and Gillette India. The other one is no listed and is a 100% subsidiary of US parent Procter and Gamble Home Products. The brands touching people’s life everyday with a pledge to make it better are Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head and Shoulders, Wella and Duracell. India plays a pivotal role in FMCG market share due to several
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Overfishing of Bluefin tunas is a serious concern for the environment and needs to be addressed by us. Bluefin tuna is enjoyed and is the source of the highest grade sushi and sashimi. The Pacific bluefin tuna population has declined by 96.4% since we began fishing it decades ago. If the Bluefin is allowed to further be decimated, other species will follow over time. A precedent of this type should not be set and needs to be resolved before other issues arise. The United States backed an international
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The logical appeal is apparent when the smaller text is read. The text says, “New Gillette for Women Soft & Dri is a combination of a strong dryness ingredient and skin conditioners.” It is the mentioning of the ingredients in the product that demonstrates the logical appeal at play because this is indisputable; no person can argue what
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Culture Essay Culture is pervasive in all marketing activities”, (Albaum et al, 2005) Hall distinguishes culture according to the degree of context in their communication systems (De Mooij, 2010). High context cultures (Japanese, Chinese) contrast greatly with low context cultures (USA), who require a more explicit conveyance of messages. As Hall (1984) says, “Many Americans don’t seem able to evaluate anything unless they can attach a number to it”. Introduction One of the early scholars
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In the article “Rise and Inglorious Fall of MySpace” Gillette explains on what went wrong with MySpace to a point by explaining that there was, “Mismanagement, a flawed merger, and countless strategic blunders”. Another major problem that occurs is that MySpace gave too much freedom to the users to post anything and everything they want. The user had almost all control over how they wanted their page to look. If you look at Facebook, you can see that everyone’s ‘profile page’ looks exactly the same
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Management at Wal-Mart 11 Procurement and Distribution 11 Logistics Management 12 Inventory Management 12 RFID in Wal-Mart 13 Efficiency in Supply Chain with RFID 14 Wal-Mart Suppliers 15 Kimberly-Clark 15 Kraft Foods 15 Gillette 15 Current Usage of RFID 16 RFID in Military 16 Successful RFID Implementation in different Industries 17 Volkswagen 17 Supermarket tries out smart tagging 17 Sun Microsystems sets up RFID test centre in Scotland 17 I.B.M. Expands
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Designed to Lead 2009 Annual Report Contents A.G. Lafley Letter to Shareholders Bob McDonald Letter to Shareholders Touching Lives P&G Brands — Designed to Be Leaders Billion- and Half-Billion Dollar Brands Improving Life P&G Leaders — Built from Within Corporate Officers Board of Directors P&G at a Glance Financial Contents Shareholder Information 11-Year Financial Summary 1 5 8 10 12 16 18 24 25 26 27 72 73 Financial Highlights FINANCIAL SUMMARY (UNAUDITED) Amounts in millions, except
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Integrated Supply Chain TOP Company 172 years old 300 brands in 180 countries $79 billion of turnover 25 Research & Development Centers (12 countries) $200 million of investments in Ukraine economy P&G Ukraine Kiev General Office Ordzhonikidze Plant Dnipropetrovs‟k oblast Boryspil Plant Kiev oblast Who Am I ? Current: • Boryspil Plant Manager (5th largest FemCare Plant in P&G) Education: • MS in Mechanical Engineering (speciality Chemical Engineering) Experiences in P&G :
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