FAST MOVING CONSUMER GOODS (FMCG) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high
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Chapter Fourteen Marketing Promotion: Delivering High-Impact Messages Review Questions 1. How has marketing promotion evolved over the past decade? How has technology contributed to the changes? 2. Why is integrated marketing communication such a challenge for marketers? How can marketers encourage teamwork and coordination? 3. Do you think a rational or an emotional premise works better for marketing
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Citibank Rewards Your world of wishes Exclusively for Citibank Rewards Card TD_0077 Citibank Rewards Catalogue Size: H 21.5cm x W 29.7cm (close size) Citibank Rewards Card The Most Rewarding Card! Rewards Everywhere, Every time Earn one Reward Point on every ` 125 spent anywhere on your Citibank Rewards Card. 10X Rewards Everyday Enjoy 10 Times the reward points on spends at Apparel and Department Stores on all days*. Rewards All Year Round! Take advantage of our exciting bonus
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doi:10.1016/j.emj.2006.03.005 European Management Journal Vol. 24, Nos. 2–3, pp. 151–162, 2006 Ó 2006 Elsevier Ltd. All rights reserved. 0263-2373 $32.00 The Underlying Vulnerabilities in Key Account Management Strategies NIGEL PIERCY, Warwick Business School NIKALA LANE, Warwick Business School Recent years have seen substantial growth in the development of Key Account Management (KAM) systems and structures to meet the escalating demands faced by suppliers from major businessto-business
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Introduction The issue of gender stereotyping is a prevalent global concern. When people apply gender assumptions to others, regardless of evidence to the contrary, they are perpetuating gender stereotyping. Many people recognize the dangers of gender stereotyping; yet continue to make these types of generalizations. Traditionally, the female stereotypic role is to marry and have children. She is to put her family's welfare before her own; be loving, compassionate, nurturing, and sympathetic;
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batteries. The term “Duracell” was introduced in the year of 1964 giving a simple but very distinctive message to their consumers about their durability as a firm in a battery business. In 1996, Gillette acquired Duracell and has been the second most valuable product after razors and blades. P&G acquired Gillette in 2005 to add up in their consumer product line. Duracell believes that there is a limitless potential of portable power and, as a company they always endeavor to develop the most innovative
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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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Social and Environmental Accounting Procter and Gambler (P&G) SUSTAINABILITY REPORTS Bara Aji Anggara / 9 / 7A BPKP/ 134060018313 ___________________________________________________________________________ A. Pendahuluan Sesuai dengan Standar Akuntansi Keuangan, akuntansi berfungsi untuk memberikan informasi untuk pengambilan keputusan dan pertangungjawaban. Selama ini perusahaan hanya menyampaikan informasi mengenai hasil operasi keuangan perusahaan kepada pemakai, tetapi mengabaikan
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Global Marketing, 6e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) A management team that fails to understand the importance of global marketing risks losing its domestic business to competitors with lower costs, more experience, and better products. Answer: TRUE Diff: 1 Page Ref: 4 AACSB: Reflective Thinking 2) As Wal-Mart expands into Guatemala and Central American countries, it is implementing a market development strategy. Answer: TRUE Diff: 1 Page Ref: 4 AACSB:
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ECONOMICS OF SCALE Name Institution Economics of scale Introduction Economies of scale is the cost advantages by enterprises due to size, input, or scale of operation with cost per unit decreasing with increasing scale as fixed costs are spread out more to units of output (Thatcher, 2009). The reason why some regions are more developed than other regions economically is because they produce their goods more efficiently and hence bringing more profit than competitor's regions. Since economies
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