Case 3-4: LVMH: Managing the Multi-Brand Conglomerate 1. LVMH’s diversification represents the group’s strong presence in the luxury goods market as a whole with products from the fashion and leather range, wines and spirits range, watches and jewelry range, perfumes and cosmetics range, and finally the selective retailing range. This strategy aims to claim market share in market segments that are interrelated with the specific customer segment as the common denominator. LVMH is a market leader
Words: 1843 - Pages: 8
Macarena Araya MBA 240 Individual Case Study: Burberry I. Statement and Causes of the Problem Burberry is a brand that has been around for over 150 and years, and much of its popularity has been a result of its legendary check pattern, which can be found in a plethora of its products. When individuals think of the brand there are always two words to describe it, luxury and durability. However, the success of Burberry was not always constant. By the mid 1990s, the company was facing multiple
Words: 1851 - Pages: 8
INTRODUCTION Background in Brief: Coach was first established in 1941, as a small family run leather goods manufacturing business. Over time Coach became recognized as a premium brand that provided superior quality leather goods in classic styles and in the 1980`s it opened exclusive Coach retail stores. Coach was sold to Sara Lee in 1985 and experienced rapid expansion. Coach`s product portfolio was expanded to include, accessories, luggage and briefcases and many more exclusive Coach stores and
Words: 3864 - Pages: 16
LVMH Submission: Public consu lt at ion on t he Gre en Pap er f rom the Commission on policy options for progress towards a European Contract Law for consumers and businesses January 2011 EU Registration number: 16094042309-21 2 LVMH Submission Public consultation on the Green Paper from the Commission on policy options for progress towards a European Contract Law for consumers and businesses Executive Summary The LVMH Group welcomes the opportunity general contract law
Words: 1687 - Pages: 7
Describe limitations and constraints under which marketing Report by: Fajar Hassan To: marketing director of Apple This report is to advise you on what legal requirements you have to follow in order to maintain a successful and legal business. Therefore following all these laws and changes is mandatory and must be understood thoroughly. Sales of goods act 1979 This act requires traders to sell their goods as they are described and of satisfactory quality. Also it should serve its
Words: 1676 - Pages: 7
Louis Vuitton in India Executive Summary Louis Vuitton Moët Hennessy, the world’s leading luxury brand, made the decision to formally enter India in 1999. India was a familiar market for Louis Vuitton as the company had filled custom orders from maharajahs since the late 19th century. However, the Indian market was unlike any in which the company was currently operating. The changing socio-economic conditions of the developing nation opened up opportunities for the brand but also posed unique
Words: 2043 - Pages: 9
Grenoble Ecole de Management Fashion, Design and Luxury Management 2014 - 2015 Academic Year Question: Why enforcement of IPRs involving fashion, Design, and luxury products is so difficult to achieve? If you were working in the enforcement office of a fashion, design, etc… firm, what would you suggest in terms of enforcement measures? Name: Chengxi WANG Word Count: 1592 While artistic works such as books and music are entitled with delicate protection under IPRs, the situation is
Words: 1925 - Pages: 8
Louis Vuitton in India Executive Summary Louis Vuitton Moët Hennessy, the world’s leading luxury brand, made the decision to formally enter India in 1999. India was a familiar market for Louis Vuitton as the company had filled custom orders from maharajahs since the late 19th century. However, the Indian market was unlike any in which the company was currently operating. The changing socio-economic conditions of the developing nation opened up opportunities for the brand but also posed unique
Words: 2043 - Pages: 9
LVMH Group Phase 2 Aaron Ward-Quick BMGT495 Section 6981 Miriam Redcay UMUC Dec 7 2010 The retail environment is always a very volatile market and therefore is subject to the whims of the economy. The luxury retail market can be especially volatile because it usually depends on the spending of discretionary funds. The numerous companies which make up the LVMH, conglomerate are all luxury brands and all face this issue. Realizing this situation the LVMH, conglomerate has to plan to a degree
Words: 2098 - Pages: 9
TABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
Words: 5802 - Pages: 24
