over others in the global environment. Competitive analysis is an important component in environmental scanning. In this paper, the internal and external environments of three popular companies will be studied and contrast the ways in which companies analyze their internal as well as external environment and the strategies formed accordingly to get a competitive edge over others. Three popular companies selected in this paper are Coca Cola, Proctor, and Gamble (P&G), and Apple Inc. All three organizations
Words: 1255 - Pages: 6
Change: Apple Inc. Simon Karuku Freelancing Table of contents Introduction…………………………………………………………………………………..4 SWOT Analysis ……………………………………...…………………………………… 5 i) Internal environment: Strengths……………………………………………………………..5 Ii) Internal Analysis: Weakness………………………………………………………………..5 iii) External Environment: Opportunities……………………………………………………....6 iv) External Environment: Threats……………………………………………………………..6 PESTL Analysis………………………………………………………………………………...7 i) Political factor analysis……………………………………………………………
Words: 3899 - Pages: 16
Apple Inc Strategic Recommendations for the Future Apple Inc is a globally respected business organisation and is an acknowledged pioneer in its areas of operations in the technology sector. Primarily a manufacturer and marketer of personal computers and peripherals, software and networking solutions, the company’s product line includes the Macintosh range of desktop and notebook PCs, the Mac OS X operating system, the IPod digital music player, the ITunes music store, the IPhone, the IPad tablet
Words: 2916 - Pages: 12
Environmental Analysis STR 581 August 27, 2012 Barbara Fuller External and Internal Environmental Analysis Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has
Words: 1454 - Pages: 6
|Student Registration Number |: |1 | | | |5 | | | |0 | |
Words: 3602 - Pages: 15
/ The Marketing Environment The Marketing Environment [pic][pic][pic][pic][pic][pic][pic][pic] [pic][pic][pic][pic]The Marketing Environment What is the marketing environment? The marketing environment surrounds and impacts upon the organization. There are three key perspectives on the marketing environment, namely the 'macro-environment,' the 'micro-environment' and the 'internal environment'. [pic][pic][pic][pic][pic] The micro-environment This environment influences the organization
Words: 10461 - Pages: 42
Business Analysis Part I L'Tanya M. Williams MGT/521 June 15, 2011 Dr. William Dickie Business Analysis Part I With the current state of the economy still struggling to regain momentum in the mist of record high unemployment rates, foreclosures, the ever rising cost of higher education, the skyrocketing oil and gas prices, the climate change and of course those situations that we have absolutely no control over, the natural disasters that have also impacted many of the economy’s turmoil.
Words: 1345 - Pages: 6
Strategic Management Strategic Inputs: Firm History: Apple Inc. operates in the U.S. the company designs and manufactures computer electronics, computer software and personal computers. Which include Macintosh computers, iPod, iPhones, iPads, and Mac OS X operating system among many other products. The company was established in 1976 in California. The company changed its name from Apple computer Inc. in 2007 to Apple Inc. to reflect the growth and expansion undergone by the company in the electronics
Words: 1549 - Pages: 7
short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization
Words: 1372 - Pages: 6
Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell
Words: 312 - Pages: 2
