Major Case Assignment Case: Dell 2009 Concordia University John Molson School of Business July 22, 2010 INTRODUCTION Situation Synopsis After almost 20 years of unprecedented growth and industry leadership, Dell has started losing market share to its competitors: HP, Apple, Acer and Lenovo. Furthermore, its stock price has plummeted from its record 1998 high of US$139.88 to almost US$20.00 in July 2008. Due to poor performance, the founder of the company Michael S. Dell has returned
Words: 2404 - Pages: 10
Information Technology Industry MAN4720-011 GLOBAL STRATEGY AND POLICY Fall 2014 CRITICAL CASE ISSUES: (CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized for manufacture issues
Words: 10734 - Pages: 43
Apple.Inc A business case study Prepared for: Prof.John Sateja Prof.Edward O’connor New Jersey City Universty Prepared By: Ahmed Elsery Elisa Flores Mazin Almudares Date: 5-8-2015 I. Company Background On April 1976, the Apple Computer was formed by a 25-year-old then Steve Wozniak and a 21-year-old then Steve Jobs who were both college dropouts . It had its humble beginnings tracing its first location of where they started to build computers in Job’s family’s garage. The
Words: 6252 - Pages: 26
Business Analysis II, Apple Inc., Dell Inc., & Microsoft Corp. Cheryl Alcantara Online Main/MGT 521 Jason Miller July 17, 2011 Business Analysis II, Apple Inc., Dell Inc., & Microsoft Corp. Cheryl Alcantara Online Main/MGT 521 Jason Miller July 17, 2011 08 Fall 08 Fall Technology includes items like the telephone and computer. “The computer is capable of handling precisely quantified information much higher speed than the unaided human†(3
Words: 2700 - Pages: 11
Performance of Organizations Paige Thomas Dr. Schulz Business and Society April 29, 2016 Apple Inc. is a dominant global software and hardware company known for its innovative technology and marketing strategies. Apple Inc. makes many products and services such as iPod, iPad, iPod touch, iPhone, Mac, iTunes, iCloud and Apple TV. All of their products have done well and are still tremendously in high demand. Apple Inc. was founded by Steven Jobs and Stephen Wozniak and
Words: 1014 - Pages: 5
Apple Inc. in 2008 Problem Statement Innovation and unique user experience can basically outline the value proposition by Apple Inc. that brought the corporation to success. Apart from these, it is still necessary for Apple to develop a suitable strategic profile from time to time to cope with changing market environment. However, the rather unchanged strategies throughout decades and unsustainable competitive advantages could have been the hindrances from further success, as seen from low return
Words: 899 - Pages: 4
Environmental Analysis SWOT analysis Apple has created its image as a multinational corporation, which designs, manufactures and sells computers, consumers’ electronics and software. Along with these, Apple provides related services to its customers. Area of concern | Types of concern | | Favorable | Unfavorable | Internal Environment | Strengths * Loyal Customers * Flame of Innovation * Diversification and differentiation of Products * Use of Mac OSX’s unique operating system
Words: 1718 - Pages: 7
Strategic Marketing Study Case : HTC Summary 1- Introduction……………………………………………………………………………1 2 - Analysis……………………………………………………………………….……….2 2.1-Description of HTC………………………………………………….………….2 2.2-Industry analysis…………………………………………………….………….2 2.3 -PEST Analysis………………………………………………………………….4 2.3.1-Political……………………………………………………….……………4 2.3.2 -Economical……………………………………………………………….4 2.3.3 Social………………………………………………………………………5
Words: 2492 - Pages: 10
Strategic Management Analysis of the strategy of the Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………
Words: 5730 - Pages: 23
formal IT structure and purchasing channels. The Facts: • Both U.S. and global spending on IT is expected to increase in 2011, with particular growth on hardware (Banerjee). • Study reports that 78% of respondents plan to have tablets officially deployed in their businesses by the end of 2013, with 83% of these businesses planning to deploy the iPad (Berryhill). • Surveys show up to 86% of Fortune 500 firms and 47% of Global 500 companies are either deploying or at least testing the iPad (Berryhill)
Words: 628 - Pages: 3
