Starbucks Corporation Company Profile 12/15/2011 Company Overview: Starbucks Corporation is a premier roaster and retailer of specialty coffee. The company operates in the US, Asia Pacific, the Europe Middle East Africa (EMEA) region, and Latin America. Starbucks is headquartered in Seattle, Washington and employs 137,000 people. The company recorded revenues of $10,707.4 million during the financial year ended September 2010* (FY2010), an increase of 9.5% over FY2009. The operating profit
Words: 4089 - Pages: 17
operations of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois. Kroc later purchased the McDonald brothers' equity in the company and led its global expansion with the Franchise Model. McDonald’s has expanded its operations to become a worldwide chain of over 35,000 restaurants, employing 1.7 million people around the world. With expansion, the company has become a symbol of globalization and not only the spread of the burger culture, but of the American culture. Its prominence has
Words: 2183 - Pages: 9
In October 1946, Soichiro Honda established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959 Honda opened its first storefront in Los Angeles with six industrious employees. The history of the Honda Motor Company began with an autophile and his dream. Japanese entrepreneur Soichiro Honda had loved motor vehicles almost since birth. When he was fifteen, he became part
Words: 3908 - Pages: 16
Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission, company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Internal analysis 5 Customer analysis 7 Industry analysis 8 Competitor analysis 11 Distribution and supplier analysis 11 SWOT analysis – Confrontation Matrix 12 Choice of option 13 Marketing
Words: 4166 - Pages: 17
MBA Program Week 1 Assignment Chapter 1: 1. Potential ethical issues faced by the Acme Corporation, as I see it, are as follows: a. Salesperson Frank Garcia is providing bribes and kickbacks, disguised as gifts of entertainment to the buyer. b. Frank’s manager Amber, not only does not stop him from unethical behavior, but actually encourages him to do so. 2. In order to make ethics as part of its core organizational values, Acme Corporation should take the following
Words: 865 - Pages: 4
| BA 101 Assignment 2/2 | An analysis on the external environment and its impact on Starbucks | | 5/25/2014 | While planning for the future direction of the business, Starbucks has to consider many factors. One of these is the external environment in which it does so, something which Starbucks has a limited extent of control over. The impact of the external environment is divided into three major categories: Economical, Socio-cultural and Technological. Through the study of their impacts
Words: 3661 - Pages: 15
MGMT415-1005B-02 Global Operations Management January 15, 2011 ABSTRACT This paper will explain issues that the host foreign country could face if an expansion occurs, and the concerns that may arise during the expansion. Issues faced by the host country Depending on the country that a company tries to expand to there can be a few issues or there could be a lot of issues that can arise as a result of an expansion. The culture of the located expansion could have conflicts with the surrounding
Words: 1560 - Pages: 7
Assignment | Table of Contents 1.0 INTRODUCTION 3 2.0 STRATEGY IDENTIFICATION 4 2.1Marketing Mix 4 2.11 Product 4 2.12 Price 4 2.13 Place 5 2.13 Promotion 5 3.0 ENVIRONMENTAL ANALYSIS 8 3.1 SWOT Analysis for Starbucks 8 3.2 PEST Analysis for Starbucks 10 3.21 Political 10 3.22 Economic 10 3.23 Social 11 3.24 Technological 11 4.0 E_MARKETING PLAN 14 4.1 E-Marketing Strategic Planning 14 4.11 Segmentation 14 4.12 Targeting 15 4.13 Differentiation 15 4.14 Positioning
Words: 7559 - Pages: 31
chairman and CEO of Starbucks and a former owner of the Seattle Super Sonics. Howard Schultz began his career very quickly. It all started after he graduated from college, he was working as a salesman for Hammarplast, a business that sold European coffee makers. As Schultz made his way through the company he noticed they were selling more to a company in Seattle. So, Schultz went to Seattle to see whom they were selling to and once when he walked through the doors of Starbucks he knew he needed to
Words: 2438 - Pages: 10
Eyleen G. Rivera MGMT415: Global Operations Management IP Unit 1: PPQ Parts Company October 5, 2012 Issues that the host foreign country could face as a result of the expansion. PPQ Parts is a company in the auto parts industry. When PPQ Parts decides to expand their business to foreign countries, they will have to make many adjustments to be able to enter these different markets. It is important for the company to be aware of any environmental impact that the expansion may play regarding the
Words: 1394 - Pages: 6
