UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor:
Words: 5423 - Pages: 22
| | |Entry Proposal for IKEA | |International market entry to Puerto Rico | | | |International Retailing | |Tuesday 12th March 2013 | |
Words: 1857 - Pages: 8
7 MARKET ANALYSIS 7 2.1. Market Analysis 7 2.1. Overview of Ukraine: 9 2.2. Key Facts about Ukraine: (source:BBC) 9 2.3. Strategic Analysis of Ukraine Markets 10 2.3.1. Business Environment: 10 2.3.2. PESTEL Framework analysis: 10 2.4. Investing in Ukraine Market 13 2.4.1. Advantages in Investing: 14 2.4.2. Disadvantages (Risk factors) in Investing: 16 CHAPTER 3 17 METRICUM”S MARKET ENTRY STRATEGY 17 3.1. Metricum’s Market Entry Strategy Development 17 3.2. Entry Mode
Words: 6128 - Pages: 25
University of Glasgow Adam Smith Business School International Business & Entrepreneurship Research Method MGT 5174 A Comparative Study of Entry Modes Adopted by Sainsbury’s and M&S in China Based on Resource-based View Theory Yuyu Xiong 2203873 07/24/2016
Words: 3482 - Pages: 14
Traditionally one of the "Big Three" Chinese automakers, it is currently in the top four along with Chang'an Motors, FAW Group, and SAIC Motor. Collaboration background of Peugeot and Dongfeng: China starts opening domestic market to the foreign countries for the trading market access for technology. Finally, China sets up the Open-door policy- the China’s automobile industry was to establish Dino-foreign joint ventures (JVs) with foreign automakers to access foreign capital and technology and develop
Words: 1790 - Pages: 8
1.0 PRoblemS DEFINITION 1.1 Types of Strategies used for Local and International Markets Under the International Strategic Management approach, companies can choose to either venture their business towards the Global or Regional strategy. The Global Integration strategy looks at production and distribution of products and services of a homogenous type and quality on a worldwide basis. National Responsiveness strategy requires understanding of individual consumer tastes imposed by autonomous
Words: 2785 - Pages: 12
International Business 1. Globalization of Markets: It refers to the merging of national markets into one huge global marketplace. Now selling internationally is easier due to falling barriers to cross-border trade. A company doesn’t have to be the size of these multinational giants to facilitate and benefit from the globalization of markets. It is important to offer a standard product to the worldwide. But very significant differences still exist between national markets like consumer tastes, preferences
Words: 3121 - Pages: 13
------------------------------------------------- FOR OFFICE INFORMATION ONLY Extensions All extensions requests must be submitted to programmes administrators in advance of the submission deadline. | Extension granted until: | Authorised by: | Most common Strategies to enter an International Market Development in International Businesses Jonas Meyer Glasgow University | | | | Adam Smith Business School | | | | Place & date: | Glasgow, 17. February 2015 | | | | Name, initials: | Meyer, JonasExchange
Words: 2934 - Pages: 12
students with an understanding of how marketing principles and strategy must be adapted to the international business environment and how an effective international marketing strategy should be formulated. Topics for the course include an overview of the global business environment, influence of culture on consumer preferences and marketing strategy, effects of socio-economic and political factors on market analysis and marketing strategy, techniques of competitive analysis, logistical and supply
Words: 2023 - Pages: 9
in understanding the basics of international business and its environment, and develop the analytical skills required to compete effectively in this environment. 1. Overview of Global Business 4 hours Meaning of international business and globalization, drivers of globalization, overview of changing global picture: declining trade barriers and change in communication, information and transportation technologies. 2. International Trade Theories 7 hours Adam Smith’s Theory of Absolute
Words: 420 - Pages: 2
