MKT 450 – Consumer Behavior and Marketing Syllabus (Revised: 01/04/2016) Spring 2016 16496 T/Th 12:00 - 01:50 pm HOH 303 16498 T/Th 02:00 - 03:50 pm HOH 303 16499 T/Th 04:00 - 05:50 pm HOH 303 Professor: Gülden Ülkümen Office: HOH 620 E-Mail: ulkumen@marshall.usc.edu Office Hours: Tuesdays & Thursdays 11:00 am-12:00 pm Course Description We are all consumers. We buy groceries, computers, and cars
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1 PRINCIPALS OF GREEN MARKETING MKT/411 Individual Assignment Barbara Figiel Instructor: Rodger University of Phoenix 2 | | | | | | | | | | | Green Marketing Principles1. Be CredibleCredibility is essential for successful green marketing. You have to implement sustainable business practices before promoting green products and services or the public will perceive you as cynically taking advantage of environmental concerns.2. Make Specific ClaimsPeople understand
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COURSE DESCRIPTION Provides a foundation in business operations through a survey of major business functions (management, production, marketing, finance and accounting, human resource management, and various support functions). Offers an overview of business organizations and the business environment, strategic planning, international business, and quality assurance. INSTRUCTIONAL MATERIALS Required Resources Kelly, M., McGowen, J., & Williams, C. (2014). BUSN (6th ed.). Mason, OH:
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Sales Management in the Global Context, 2013 The course outline for the Sales Management will be as follows: Students are expected to read other reference materials and books over and above the notes given in class and the lectures. Class contact hours: about 36 hours, divided into weekly one three hour class. Assignments, quizzes and project work will be a major part of the course. Students are encouraged to participate in class and prepare for case discussions which will help to understand
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We must try to put ourselves in others’ shoes, to develop a sense of how others perceive the world, what others experience, and to make connections with these differences. The study of international affairs trains us to think more carefully about global issues and encourages us to take action when needed. This course serves as an introduction to International Affairs, an interdisciplinary program that covers international politics, history, sociology, anthropology, language, and culture. This class
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BRANDING, PRICING, AND DISTRIBUTION Marketing Management - MKT 500 Create the domestic and global product branding strategy. Branding and personalizing products attract the consumer’s attention and entices them to make purchases. Marketers use logos, colors, and shapes to create an image in the consumers mind to help them to remember the product, its maker, and origin. “Branding is more than a name; it is s a selection of qualities associated with the name” (Iacobucci, 2012). When it comes
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Synopsis: This assignment focused on the advancements of telepresence and face-to-face interactions among businesses. This technology is growing rapidly and offers businesses a way to save money with the ability to move into global markets. Business using this kind of technology are able to communicate in long distances and therefore save money in the process. But there is some ups and downs about using telepresence. What kinds of limitations do you see for users of telepresence? Is it really
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t TERM PAPER Course Code: MIB 130 Credit Units: 04 Objectives The aim of the term paper is to provide the students with an opportunity to further enhance their knowledge in a sector of their choice by undertaking a significant practical unit of examining and analyzing various aspects of business management at a level commensurate with the learning outcomes of the various courses taken up y them in the ongoing semester.
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and direct; | | |assignment question(s); thoroughly uses|critical thinking and analysis (e.g., |tone is appropriate. Grammatical skills are | | |the text and other literature. |evaluation). |strong with almost no errors per page. | | | | |Correct use of APA format when assigned. | |80-89% |Response answers the assignment |Response generally exhibits
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Part I: Case Study 1. Discuss the four components of corporate social responsibility (CSR) and how they relate to a charitable campaign such as (Product) RED. How does participation in a cause-marketing event contribute to a company’s CSR? What roles does sustainability play? Corporate social responsibility is the activities of an organization that address the impact of its activities on the environments and society. The four components of corporate social responsibility include employees
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