DEPARTMENT OF MARKETING MKT 510 SECTIONS 1 AND 2 INNOVATIONS IN MARKETING: STRATEGIC BRAND MANAGEMENT (FALL 2013) INSTRUCTOR INFORMATION Professor: I. E. Berger Office: TRS3-070 Office Hours: By Appointment E-mail: bergeri@ryerson.ca Phone: 416-979-5000, X6712 Class Times and Location: Section 1: Mondays, 9:00 – 12:00, TRS2-129 Section 2: Tuesdays, 15:00-18:00 TRS2-099 COURSE INFORMATION Pre-requisites: MKT100, MKT300 Posting of Grades and Feedback
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Principles of Marketing FINAL PROJECT OXO Kitchen Gadgets – Developing marketing strategy on a budget Worth 25% of final grade Assignment Objectives 1. Understand impact of marketing environments on marketing strategy 2. Apply concepts of market targeting and positioning. 3. Describe a company’s marketing mix. 4. Appreciate how businesses can promote products on limited budget 5. Demonstrate effective writing skills. Course Concepts 1. SWOT analysis (Chapter 3) 2. Marketing targeting
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@BCL@CC0C2FEF.docx PEPPERDINE UNIVERSITY THE GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT STEPHEN M. RAPIER, Ph.D. MKTG 680.23 GLOBAL BRAND MANAGEMENT Fall 2014 WEDNESDAY 6:00 – 10:00 PM West L.A. Graduate Campus SYLLABUS 1 | Page Rapier @BCL@CC0C2FEF.docx Global Brand Management MKTG 680.23 Fall 2014 Wednesdays, 6:00 – 10:00 PM West L.A. Graduate Campus, Room TBD Stephen M. Rapier, Ph.D. Office Hours (By Appointment): Wednesdays, 5:00 – 5:45 PM E-mail address:
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OF MARKETING (GT00803) SEMESTER 2 2014/2015 1. COURSE SYNOPSIS Kotler et al (2014) states that marketing is about creating customer value and building profitable customer relationships. It begins with the understanding of customer needs and target markets, designing customer-driven marketing strategies and programs, building customer relationships and capturing value for the firm. This module offers students with basic understanding of the marketing theory and concepts from a global perspective
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COURSE DESCRIPTION Introduces basic marketing principles and concepts. Emphasis is placed on the development of marketing strategy and the major components of the marketing mix (product, price, promotion, and distribution). Reviews the critical environmental factors of markets, domestic and international, and customer behavior characteristics that affect marketing operations. Highlights the integration of marketing with other functions in a business organization. INSTRUCTIONAL MATERIALS Required
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International marketing as the name suggests is marketing done beyond the local and national boundaries of a country. Many even term it as Global marketing as the world itself is considered as one big market place. However it may not be as simple as it sounds and there are many different considerations and precise study to be made when it comes to marketing beyond ones local precincts. An extensive market research, number of strategies needs to be in place, making use of the latest technologies
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[pic] MARKETING 201: PRINCIPLES OF MARKETING Instructor: Derick Davis, PhD Kosar/Epstein Faculty Office Wing, Office: KE-515 Phone Office: 305.284.6145 E-mail: ddavis@bus.miami.edu Section O: Tuesday and Thursday 9:30-10:45 Stubblefield Classroom 502 Section Q: Tuesday and Thursday 12:30-1:45 Dooley Memorial Classroom 200 Section R: Tuesday and Thursday 2:00-3:15 Dooley Memorial Classroom 200 Office hours: Tuesday and Thursday 3:30-5:00 Friday 9:00 – 11:00, or
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DAVID PRIFYSGOL CYMRU: Y DRINDOD DEWI SANT School of Business The Global Business Environment SBUS4004 Summer June 2014 – Term 1 October 2014 – Term 2 SBUS4004 The Global Business Environment MODULE CODE: TITLE: LEVEL: CREDITS: TEACHING METHODS: SBUS4004 The Global Business Environment 4 20 Lectures Seminars Independent Study N100 16% 8% 76% JACS CODE: AIM(S) • To introduce the importance of the global business environment within which organisations operate. To enable students
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0005-BTEC: Assignment Brief MAPS Associate’s Degree in BM/HRM / Accounting / Marketing Management) BTEC HND in Business (Management / HR / Accounting / Marketing) Assignment Brief Unit Number and Title Unit 26 – Business Ethics Qualification MAPS Associate’s Degree in BM/HRM/Accounting/Marketing Management BTEC HND in Business (Management/HR/Accounting/Marketing) Date Issued November 2, 2015 Assessor Ms. Aminath Aroosha Assignment title Date Due Report: November
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sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international
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