Semester Number of credits Lecturer Email of the lecturer Prerequisites Form of studies Teaching language GRAV009 Advanced Topics in International Marketing Compulsory Graduate Graduate school 1 2 st nd 6 ECTS; 36 hours of class work, 126 hours of self-study Prof. Dr. Hemant Merchant hemant.merchant@yahoo.com Marketing, International Marketing; Programme requirements (pre-reading) Consecutive (Evenings & Online) English COURSE ANNOTATION This course is designed to facilitate a more “applied/practical”
Words: 3323 - Pages: 14
Global Market and Emerging Markets Instructor: Barıs Erman Depecik Assignment 1: Discussion Write Ups Reha Cetintemel, Ahmet Berkay Bork, Mehmet Selahi Sisikoglu Section 2, Team 5. Assignment 1 Case Study 1: Global Portfolio Planning and Market Interconnectedness On some geographic regions,it is still better to adhering to allocating resources on a country-by-country basis, since some countries did not experience the rapid change and dynamism in terms of competition. So, in order to
Words: 738 - Pages: 3
MARKETING MANEGEMENT GROUP ASSIGNMENT Elif EKSI B0401KEKE1110 Ibrahim CAKALLI L0584KEKE110 Ismail KARATEKIN B0413SBSB1110 Nezih SIPAHIOGLU B0439SISI0810 Gurban Geldy CHARIYEV 02668SYSY0809 Submission Date: 20th Oct 2011 Abstract: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably. - CIM Definition. In this assignment student have attempted to learn, understand and apply marketing management theories
Words: 3141 - Pages: 13
Assignment File 1 Assignment 1 Due date: Length: 24 Nov 2014 The total length of essay-type questions should not exceed 2,000 words. Those exceeding the upper word limit will be strictly penalized. Coverage: Units 1–2 Important note You must use word processing software (such as Microsoft Word) to prepare the TMAs, and submit the TMAs via the Online Learning Environment (OLE). All assignments must be uploaded to the OLE by the due date. Failure to upload a TMA in the required format to
Words: 1458 - Pages: 6
Reducing cultural shock with global brands and advertising Eliane Karsaklian - Advancia-Negocia Abstract This paper aims at demonstrating that expatriates represent a specific target for companies as they tend to consume global brands during their stay abroad in order to avoid cultural shock and thus should be addressed with specific communication. The literature review articulates global brands and advertising with cultural shock, explained on the basis of Trompenaars and Hampden-Turner’s dilemmas’
Words: 3553 - Pages: 15
dimensioning and costing, including the full operator value proposition. PROFESSIONAL EXPERIENCE 2007 - Acuhealth Ireland Owner/Director 2003 - 2007 Ericsson Business Adviser, Market Unit NW Europe 2001 - 2003 Ericsson Principle Consultant – Global Expertise Centre 1999 - 2001 Eircom PLC Senior Product Manager: Data and IP Services 1997 -1999 Eircom PLC Key Account Manager EDUCATION & PROFESSIONAL QUALIFICATIONS MSc Research BA (Hons) in Management 2000 Middlesex University
Words: 1087 - Pages: 5
this course include developing a familiarity with the fundamental concepts and theoretical bases of global business. The primary objective is for students to cultivate the capabilities necessary to apply these theories and concepts to actual situations and events. o Class discussions and readings will provide an understanding of the many factors that affect production, accounting, marketing, and financial responsibilities. It is expected that students will be able to adapt functional strategies
Words: 1638 - Pages: 7
MKTG300-H4WW(F14) Kim Shemenske November 16, 2014 CP Assignment How the Growth of Digital Technology Has Impacted Global Marketing Being a child of the sixty’s and owning my own company, I have seen how the high-tech industry has made a major impact on global marketing and how it has completely altered the way in which our world operates. Thirty years ago, computers were only for the government and high-level corporations. Now almost every individual no matter the age has a personal
Words: 363 - Pages: 2
world government, accountable to the people of every country, to oversee the globalisation process in a fashion comparable to the way national governments guided the nationalisation process. Instead we have a system that might be called global governance without global government.” While Stiglizt acknowledges the benefits of globalisation in
Words: 2119 - Pages: 9
HSA 505 Week 3 Assignment 1 Product Development Click Link Below To Buy: http://hwcampus.com/shop/hsa-505-week-3-assignment-1-product-development/ Health services continue to affect the gross domestic product, and this dramatic transformation has great demands on each dollar spent to deliver patient-centered products. Health care marketing must be repeatedly applied and practiced strategically to include environmental dimensions, such as technology, socioeconomics, competition, and
Words: 629 - Pages: 3