Overview / Background of UTM 4 Philosophy of UTM 4 Vision of UTM 4 Mission of UTM 4 Motto of UTM 4 International Business School (IBS) In Brief 5 Vision of UTM IBS 5 Mission of UTM IBS 5 Core Values 5 Client Charter 6 UTM IBS Organization Chart 7 Postgraduate Administrator 8 Graduate Faculty 9 Enrolment and Duration Of Studies 13 Change of Program Of Study, Type of Registration, And Mode of Study 13 Withdrawal (TD) of a Course 14 Attendance 14 Academic Load 14 Credit
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CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps
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Art and a Science Management is both Art and Science. It is the art of making people more effective than they would Have been without you. The science is in how you do that Management can be said to be the process of working with people and the resources to accomplish organizational goals (Bateman Snell (1999) management building competitive advantage 4th ed.). It could also be said to be the organization as well as the coordination of an organization as it relates to already
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it really mean? Definition: The process of making world economy dominated by capitalist model ( World System Theory By I.Wallerstein) | Joseph chin (2006) stated that globalization is all about increasing the links amongst organizations around the world to the mutual benefit of all concerned. This involves shrinking space, shrinking time and disappearance of boarders. The idea of globalization may be simplified by identifying several key characteristics that are improved transportation
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2 Value Chain Management The theoretical background is defined around the central term value chain. Chapter 2 presents research concepts to manage the value chain structured by their area of specialization either on supply, demand or values. Secondly, within an integrated framework, the results of the specialized disciplines are combined with the objective to manage sales and supply by values and volume. Value chain management is defined and positioned with respect to other authors’ definitions
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relevance in an organization 4 Project plan for an activity and determine the critical path 5 Financial tools for decision making 5 Project Planning Steps 5 Bibliography 6 Information Processing Tools Strategic, tactical and operational information Strategic planning refers to the process through which an organization defines its strategy, allocate its resource and lead the direction that the company will follow to achieve its goals. Strategic Planning is the formal planning for the future
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1.Introduction: ………………………………………………………………..………………………1 Executive Summery………………………………………………………….……………………1 Background of the Company……………………….…………………………………………1 Standardization and/or Adaptation in Toyota…………………………..……………1 Marketing Mix: 7ps…………………………………………………………………..……………1 Standardization or Adaptation of Toyota’s Products……………………1 Standardization or Adaptation of Toyota’s Prices…………………………1 Standardization or Adaptation of Toyota’s Promotions……….………2 Standardization or Adaptation
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Strategic Quality Management and Customer Satisfaction Strategic Quality Management and Customer Satisfaction Strategic quality management application may produce superior customer satisfaction. Organizations which build strong vision and mission statements are capable of accomplishing quality objectives by providing ample services to the public. Apple, Inc. is a widely known organization that successfully gained customer appreciation from start-up, to the slumps, and rising again to global domination
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the company acquired The Firestone Tire & Rubber Company, a well respected global corporation with a venerable history of its own in America. This transformed Bridgestone into one of the world's largest tire and rubber companies, and created a global team dedicated to serving customers worldwide with the highest level of quality, service, and technology. Bridgestone Corporation is a flat divisional organization with geographic regions that only one CEO. Bridgestone has 143,124 employees and
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Human Resource Management The Bachelor of Science in Business (BSB) undergraduate degree program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The BSB foundation is designed to bridge the gap between theory and practical application, while examining the areas of accounting, critical thinking and decision-making, finance, business law, management, marketing, organizational
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