on the fact that there is a need for managing change and resources more effectively, in the current global marketplace and because of the fast developments of infrastructures. The below review will attempt to review the role and challenges of a business or non-profit organization and the marketing strategies that would make any venture competitive. The role of a business or non-profit organization can be determined by the services it provides for its stakeholders. (Carroll and Buccholtcz, 2008.)
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Strategy development by using SWOT - AHP Dijana Oreski1 1 Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized
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Objective of the study Main objective • To depict a clear picture of activities of an advertising agency from the perspective of GREY Advertising Bangladesh Ltd. Specific Objective • To know the total account management process of Grey Advertising Bangladesh. • To identify the role of the functional departments’ of Grey in delivery of service to the clients. • To know how the agency works and how the communication program is projected for
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Internal and External Factors In any given organization or business, the role of management includes planning, organizing, controlling, and leading (Bateman, T. S & Snell, S. A., 2011). Based on position, each member of management within a business or organization, is required to perform different duties and posses different responsibilities. Nevertheless, in order for a manager to be effective at any level of management, it is important for him or her to understand both internal
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European Journal of Business and Management ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.5, No.30, 2013 www.iiste.org Key Success Factors in Airlines: Overcoming the Challenges Marcella Riwo-Abudho1, Lily W. Njanja1 & Isaac Ochieng2 1 2 School of Business, Kabarak University Department of Mathematics and Business Studies, Laikipia University College *Corresponding author address: P.O. Box 20157 Kabarak University Nakuru, Kenya. e-mail: mabudho@gmail.com, Tel: 0724690140
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satisfaction and self development and help me achieve personal as well as organization goals. Educational qualifications: Three Year Full-Time Program in Planning and Entrepreneurship from IIPM (Indian Institute of Planning and Management) Kolkata * PGDM (Post Graduate Diploma in Management) from IIPM Kolkata in 2014 with 70% marks & leading to an MBA Degree from International Management Institute - Belgium with Marketing and HR specialization. * BBA from IIPM Kolkata in 2012
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environment is the key to the growth in today's competitive global marketplace. No longer can America's organizations and corporations hide behind their lack of cultural intelligence. All organizations that seek global market relevancy means embracing diversity in elements such as how they perceive, think, act and innovate. Thus, they take into consideration all the factors that affect strategic planning and management. Corporate management is the process of leading, administrating and directing a
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Project Management Exxon Mobil Oil Company Synopsis This paper focuses on the aspects of project management as far as the integral demands for the project management are concerned. Essentially, project management is geared towards achieving the solid goal of the organization which is merely dependent on the policy framework, production mechanisms and the overall performance of the operations manager. In this regard, this paper focuses on the main issue of operations of Exxon Mobil Oil Company
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MARKETING MANAGEMENT - SUMMARIES PART 1 UNDERSTANDING MARKETING MANAGEMENT Chapter 1 – Defining marketing for the 21st Century Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating
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Introduction to Management Information Systems Summary 1. Explain why information systems are so essential in business today. Information systems are a foundation for conducting business today. In many industries, survival and even existence is difficult without extensive use of information technology. Information systems have become essential for helping organizations operate in a global economy. Organizations are trying to become more competitive and efficient by transforming themselves into
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