UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor:
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1 { { { Management Communication in Transition This book will argue that management communication is the central skill in the global workplace of the twenty-first century. An understanding of language and its inherent powers, combined with the skill to speak, write, listen, and form interpersonal relationships, will determine whether you will succeed as a manager. At the midpoint of the twentieth century, management philosopher Peter Drucker wrote, “Managers have to learn to know language, to
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Case study Toys “R” Us JAPAN Case study Toys “R” Us JAPAN TABLE OF CONTENTS Introduction 3. Japan Background and facts: 4. Background: 4 Facts: 5 Toys “R” Us Background 7. The Beginning: 7 Market Expansion 8 More ways to shop Toys “R” Us 8 Evolving business 9 Toys “R” Us in Japan 9 Case analysis: 10 Attractive factors of Japan toy market: 10 Barriers to Entry: 10 Success Factors for Toy's "R" Us-Japan 11 TRU Strategy 13 Our opinion: 14 Recommendations: 15 Conclusion:
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Challenges for e-commerce implementation ........................................................................ 11 Group buying players of Middle East .................................................................................. 13 Online Payment gateways in Middle East............................................................................ 15 Confidential Page | 2 Introduction Electronic commerce, or E-Commerce, involves the sale of goods and services via electronic means—principally
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The Internal and External Effects on the Functions of Management Nicole Sainz MGT230 April 17, 2012 The Internal and External Effects on the Functions of Management The four functions of management include planning, organizing, leading, and controlling. These functions of management are necessary for a company, such as Amazon, to be successful in a continuously advancing world. Many external and internal factors influence the performance of the four functions of management within Amazon. Some
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is discussed especially as it relates to information privacy, accuracy, property, and accessibility. A number of cases and illustrations are used, for example, Apple products and how they have evolved over time (such as the iPhone, Mac Air, iPod, and iPad). CHAPTER OUTLINE PREVIEW Managing in the Digital World: Apple INFORMATION SYSTEMS TODAY The Rise of the Information Age BRIEF CASE Technology at Starbucks Five IT Megatrends in the Information Age WHO’S GOING MOBILE The Evolution of Post-PC Devices
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Table of Contents Problems with AIG and Credit Default Swaps 1 Financial Crisis 1 Why study AIG case 1 Define what a CDS is and history of AIG 2 AIG background 2 What are Credit default swaps? 3 What happened at AIG? 5 Why is the AIG case so special? 7 Government Reactions 8 Expert Opinion 10 Causes, How it can be Solved, Possible Ways it Can be Prevented 11 Works Cited 14 “Financial derivative products were financial weapons of mass destruction, carrying dangers
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Industry Areas for Practical studies in which theoretical papers / books are not to be taught in regular classroom sessions, but the teachers and students are free to use any available books, publications and online material to understand and guide the students for various sectors. Ideally, a teacher should study and specialize in at least TWO Sectors, so four teachers can guide 60 students in a class. (Reference: Appendix 1: List of Sectorial Areas for Comprehensive Project study given in Sem III Syllabus)
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Starbucks Industry Profile and Organization Analysis Spring 2013 MGMT-4900-01 Lindsay Holleman, Alex Lawson, Garrett Pinciotti, Russell Pellichino Starbucks |2 Table of Contents Section I Environmental Profile ........................................................................ 5 Current Environment .............................................................. 5 Future Environment ................................................................ 11 Assessment of Relevancy ............
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An ongoing study of company builders gets to the heart of it: The most successful entrepreneurs move quickly, adjust frequently, and above all trust themselves. m m INC. FEBRUARY2011 Does that sound like you? By Leigh Buchanan ILLUSTRATIONS BY GEORGE BATES FEBRUARY 2011 INC. 5 5 "I've never done consumer marketing, so I don't really know. I think probably... I would...I wouldn't doall this, actually. hat distinguishes great entrepreneurs? Discussions ot entrepreneurial
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