Converse Inc. Situational Analysis ID: 936605550 ID: 911484064 ID: 933327329 ID: 919538922 ID: 938345647 Table of Contents Company Analysis ……………………………………………………………………………………………………………………………….. 3-‐6 Consumer Analysis………………………………………………………………………………………………………………………….……. 6-‐7
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CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations
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it a global giant in the manufacturing and sale of sports equipment utilities. The company has faced a number of challenges in its daily administration in the market as a result of stiff competition, imitation, environmental pollution and lack of raw materials. The company in the mean time has managed to be in a profit making trend as it has recorded that highest numbers of sales as compared to its competitors Adidas and Reebok, with Nike commanding 30.4% compared to 15.5% and 11.2% for Adidas and
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CASE ANALYSIS NIKE THE SWEATSHOP DEBATE Summary of the Facts Nike was established in 1972 by former University of Oregon track star Phil Knight. ... Nike has $10 billion in annual revenues and sells its products in 140 countries. ... Nike has been dogged for more than a decade by repeated accusations that its products are made in sweatshops where workers, many of them children, slave away in hazardous conditions for less than subsistence wages. ... Many reporters, TV shows, companies and organizations
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in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic industry. Today, Nike Inc. manufactures and distributes athletic shoes to a global market and some 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 110 countries with primary market regions in United States, Europe
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recommend orthotics if needed, and all of this information can be streamed wireless to your computer/laptop of choice. From then on you can sign up for membership through Nike ID Silver Activity page to help with diet and fitness tips. 2.0 Situation Analysis Nike’s original version of the Nike ID, was well saturated in the market. It didn’t have any other competitors. With the launch of the Nike ID Silver, companies are beginning to grasp the same idea, by being innovative enough to saturate the athletic
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Cover Page Management Report of: Written By: Student Number: Total number of words: Table of Contents 1. Introduction 2 2. SWOT Analysis 2 3. 4 Functions of Management 2 3.1 Planning 2 3.2 Organising 2 3.3 Leading 2 3.4 Controlling 2 4. Analysis & Conclusion 2 5. Recommendations 3 6. References (at least 5 references) 3 1. Introduction Nike is the world’s leading athletic footwear, equipment, apparel and accessories company. Nike dedicates to inspire every
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Brand Advertising • Do the ads break through the marketplace clutter? • Do they powerfully communicate the brand's promise and personality? • Do they include the "reason's why" (differentiating benefit proof points)? • Do they connect with the target consumer on an emotional level? • Do they tap into the consumer's beliefs, values, aspirations, hopes and fears? • Do they include components that are "ownable"? Nike’s strategy was to create dominant presence in media. Nike created media presence
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highly recognized trademarks of "Just Do It" and the Swoosh logo. [pic] Unique selling proposition Strategic conceptual resume NIKE’s Sustainable Business and Innovation team focuses on enabling the company to thrive in a sustainable future, and provides the insights, tools and expertise to hardwire sustainable decision making into global business operations. Given the trends and analysis described earlier, NIKE drives sustainable
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.................................................................................................... ......3 2.0 Situational Analysis................................................................................................. ..4-7 3.0 Swot and Tow
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