Rao-Farista Arcor: Global Strategy Local Turbulence (Case 9- 704-427, Harvard Business School) 1. Based on the data available, to which extent was the CAGE model relevant for the decisions taken by ARCOR until the crisis started in 1999? The CAGE model is relevant to the decisions taken by ARCOR up until the crisis in 1999, in the following ways: 1. ARCOR identified that Brazil had a fairly similar culture in chocolate and candy consumption to Argentina, hence in 1976, Arcor established itself
Words: 804 - Pages: 4
Arcor: Global strategy and local turbulence Confectionary industry: Confectionary industry is highly competitive industry. North America and Western Europe accounted for 2/3 of its sales, confectionary company are targeting the emerging market which is very attractive for chocolate and candy companies. Consumer-Largely teens and adults are consumer of chocolate and candy products. Substitute- substitutes of confectionery products are snacks, dairy and bakery products which is easily available
Words: 495 - Pages: 2
Edouard Beaude Shanghaï, November 2015 Global Strategy: Arcor global strategy, Local turbulence Executive Summary: The following analysis will focus on studying the international development of Arcor, an Argentinian company producing chocolate and candies. The confectionary industry is a competitive industry with some major actors sharing the market on very specific market segment . Arcor’s has adopted a low-cost leadership strategy providing “Good quality at an affordable price”. Their
Words: 2466 - Pages: 10
| | | |Arcor: Global Strategy and Local Turbulence (Abridged) | |Pankaj Ghemawat, Michael Rukstad, Jennifer Illes
Words: 1504 - Pages: 7
References Wikipedia. 2013. Target market. [online] Available at: http://en.wikipedia.org/wiki/Target_market [Accessed: 27 Nov 2013 Anh, P. and Anh, P. 2013. Thống kê số người sử dụng smartphone tại Việt Nam 8/2013. [online] Available at: http://seotopten.net/thong-ke-so-nguoi-su-dung-smartphone-tai-viet-nam-82013/ [Accessed: 28 Nov 2013]. Customer Delight Service. 2013. [e-book] http://www.samsung.com/us/aboutsamsung/sustainability/productservices/download/Customer_delight_service.pdf [Accessed:
Words: 891 - Pages: 4
For the exclusive use of Y. Likaku, 2015. 9-704-427 REV: NOVEMBER 29, 2005 PANKAJ GHEMAWAT MICHAEL G. RUKSTAD JENNIFER L. ILLES Arcor: Global Strategy and Local Turbulence These last few years have been spent constructing a Latin American Arcor. In the next five years, we are going to have a global Arcor. — Luis Pagani, President, Arcor Group In May 2003, Argentina was slowly beginning to emerge from the country’s most devastating financial crisis. Half a year earlier, the crisis
Words: 15266 - Pages: 62
Business plan for: Jenny’s Global Confections Jennifer Wickline Dr. Tekle Sebhatu Essentials of Exporting and Importing 06/12/2011 Table of Contents Executive Summary Section I: Company Overview/Background Analysis * Legal structure of Jenny’s Global Confections * Product/service offering and description * Management and personnel * Resources of our company * Competition and product demand Section II: The Marketing Component * Identification, evaluation
Words: 2419 - Pages: 10
Latin American countries was suffering at the time when Arcor needed to expand globally. A more stable market is needed. * In advanced markets, like the U.S., Arcor faced a completely different landscape that included a greater reliance on powerful supermarkets and other outlets to distribute its products. * Since U.S. customers consumed almost one-third of the total global confectionery market, Arcor worked hard to establish a strong presence in this region
Words: 290 - Pages: 2
Pathfinder Report Global Packaged Confectionery Trends Source: Shutterstock Pathfinder Report Global Packaged Confectionery Trends EXECUTIVE SUMMARY Australasia (Australia and New Zealand) and Western Europe were the two biggest regional confectionery markets in 2010, with Australasia‟s sales increasing by almost 25% over 2009 figures. North America, Asia Pacific and Latin America confectionery markets have also maintained increasing sales of these products despite the global economic downturn
Words: 4019 - Pages: 17
SESSION 1 2 CHAPTER 1: Global marketing in the firm 2 1. Introduction to globalization 2 2. The process of developing the global marketing plan 2 3. Comparison of the global marketing and management style of SMEs and LSEs 2 4. Should the company “stay at home” or “go abroad”? 3 5. Development of the global marketing concept 3 6. Forces for global integration and market responsiveness 3 7. The value chain as a framework for identifying international competitive advantage 4
Words: 4822 - Pages: 20
