International marketing Introduction to Global Marketing (polycopié 1) fidéliser les clients : to build customer loyalty un ensemble de : a set of Définition d'un marché : A market is a set of actual and potential customers. Actual customer is the customer that the company already have. One product is design for one market. One product is design for a set of customers. Market are customers. The marketing process : 1 – Analysis => SWOT analysis - company strenghs
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markets, and that can lead to expensive mistakes. Here’s a more rational approach to evaluating global opportunities. Distance Still Matters The Hard Reality of Global Expansion by Pankaj Ghemawat • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Distance Still Matters: The Hard Reality of Global Expansion 12 Further Reading A list of related materials, with annotations to guide further
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Case Study: THE COCA-COLA COMPANY Ian Christopher Tapia Christine Joy Pabiton Edgel Perfinan Ma. Christina Gallaza INTRODUCTION The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta,Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola
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FAST MOVING CONSUMER GOODS (FMCG) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high
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than last year. Mobile phones have long been regarded as the most credible challengers to MP3 players and iPods. The launch of digital download services via mobile phones illustrates the dramatic speed of convergence between the telecom and media industries, which many observers expect to usher in a new era of growth for mobile phones. Users are willing to pay more for additional services and many analysts predict that mobile phone handsets will eventually emerge as the dominant technology of the age
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Leaders of the pack Kate Lyons INNOVATION in the design and functionality of fast moving consumer goods (FMCGs) consolidation of brands for local and global markets, and a steady rise in the profile of packaging/design as a marketing tool are the key trends shaping the packaging industry in Australia. Many of the individual product innovations are focused on convenience--for example, smaller packs and resealable products. In short, anything which assists the consumption and repurchase by busy
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known as LVMH, opened its 16th global “Maison” at Shanghai’s Plaza 66, a mega luxury mall. The Shanghai Maison houses the entire range of Louis Vuitton collections, from high-‐fashion clothing and leather goods, to jewelry, watches, cosmetics, and wines and spirits. The grand opening of
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O to Travel Denmark! “There are more things in Heaven and Earth, Horatio Than are dreamt in your philosophy” - Hamlet, Prince of Denmark If you are a Shakespeare enthusiast and great lover of travel, Denmark is your destination! These famous words from Hamlet prove that there is an undiscovered country that everyone must travel in Northern Europe, not yet “dreamt in your philosophy”. You must travel to Denmark! If you’ve ever heard the Prince of Denmark say these famous words, you
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and educates server, managers and licensees about their legal responsibilities when serving alcohol. The course provides techniques to prevent problems related to over-serving patrons. The course is currently administered by go2HR - BC's tourism industry human resource association, part of public sector(go2 Tourism HR Society, 2015). Any licensee, manager or server that works in an establishment where liquor is served should have their Serving It Right. As of September 2015, this includes:
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great–great–grandfather’s 1870 beer recipe. Due to the economic downturn and other environmental forces the general beer market has been flat in recent years, yet quality craft beers like Samuel Adams has seen double-digit growth. The craft brewing industry has had a strong growth curve over the past decade and Samuel Adams has been positioned perfectly to capture this momentum. Technological advances have been a positive development for the Samuel Adams brewing and packaging process. Samuel Adams
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