Part One: The Chile Wine Industry The Chilean wine industry has experienced various transformations over the past 30 years – its quality revolution led by the complete technological renovation during the 1980s, the export boom of the 1990s, and the new terror developments during the 2000 decade. This transformation has allowed a new generation of talented viticulturists and winemakers to capitalize on Chile’s viticultural paradise and to produce World Class Wines of unique character and personality
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STRATEGIC DILEMMAS OF A SMALL MARKET PLAYER: THE CANADIAN WINE INDUSTRY Judith J. Madill Eric Sprott School of Business, Carleton University 1125 Colonel By Drive, Ottawa, ON, Canada, K1S 5B6 +1 (613) 520-2600 Ext. 8014 Fax: +1 (613) 520-4427 e-mail: Judith_Madill@carleton.ca Allan L. Riding Eric Sprott School of Business, Carleton University 1125 Colonel By Drive, Ottawa, ON, Canada, K1S 5B6 +1 (613) 520-2394 Fax: +1 (613) 520-2363 e-mail: al_riding@carleton.ca George H. Haines, Jr. Eric Sprott
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Global Wine War 1. How were the French able to dominate the worldwide wine trade for centuries? The French were the first to dominate the wine trade and largely due to their time advantage the European Union was able to create laws to assimilate all wine produced from the regions of France and Italy. This absolutely helped shaped the wine industry by having standards and laws; anyone who later produced wine had the structure to produce quality based on the French laws created. Being isolated
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Robert Mondavi and the Wine Industry Analysis EXECUTIVE SUMMARY The Robert Mondavi Winery became one of America’s most innovative, high-quality winemakers in the late 1960s and early 1970s. There are over 1 million wine producers worldwide and no winery accounted for more than 1% of global retail sales. Because of this and the fact that there are many substitutes, there is an issue to try to gain economies of scale and become a leader in the wine market. Wine tends to stay it its local region
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1. Define the type of organisation and the industry in which it operate 2 a. What type of organisation is 2 b. What industry, product segments/market in 2 c. What is the current life-cycle position of the industry 2 2. Assess the industry’s future growth (8 factors industry life cycle analysis) 3 d. What have been the key issues affecting historical industry growth? What was their impact? 3 e. What are the key issues that will affect future industry growth? What is their like impact and the
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Case 3 Robert Mondavi and the Wine Industry 1) Evaluate the structure of the global wine industry? How and why is that structure changing? What threats do these changes present for Robert Mondavi? The structure of the wine industry is quite different around the world. The barrier to entry is relatively higher in the New World than in the Old World. Referring to the market data on the level of concentration in 1998, people can see a few players dominate the markets in Australia and the
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The wine industry is a very competitive industry that has yet to see emerge a true global company with a global brand. During the 1980s and 1990s changes in the global wine industry had a major impact on these emerging Australian companies. A rationalization and consolidation among wine wholesalers and retailers was increasing the power of historically fragmented distribution channels. These developments were occurring in an environment of rapidly growing demand from new consumers in nontraditional
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(level 2)5 Type chapter title (level 3)6 BACKGROUND Brown-Forman, headquartered in Louisville, KY, is one of the largest producers of wine and spirits in the United States and one of the leaders in whiskey production worldwide. Founded in 1870 by George Garvin Brown, a pharmaceutical salesman, Brown-Forman has grown into a leader of high-quality spirits and wine around the world. Beginning with a single brand, Old Forester, the company acquired Jack Daniel in 1956, Canadian Mist in 1971, Southern
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Global Wine Wars SWOT Analysis of US Wine Market Strengths: 1) US imports are very difficult to crack due its distance from the most producing countries. 2) One of the main contributors to the US market growth was the Generation Y, they supported wine more than Generation X. 3) The complex 3 tier distribution system that the US will force all the sales to pass through the state licensed wholesalers, these wholesalers add cost and exercise their great power. 4) Of the World’s
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Value chain control | Frangmented | There is a low threat from suppliers of grapes as these have little bargaining power apart from those supplying Merlot and Verdelho who have more clout due to some shortage of these varieties. Over-planting of red wine grapes has given wineries scope to obtain higher quality product at a competitive price. * One of the “core critical resources”: access to good grap fruit is key. Suppliers are sometimes switching quickly from one to another * Vintage could
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