Studies in Business and Economics THE GLOCAL STRATEGY OF GLOBAL BRANDS DUMITRESCU Luigi Lucian Blaga University of Sibiu, Romania VINEREAN Simona Lucian Blaga University of Sibiu, Romania Abstract: A few years ago, globalization was the new paradigm in international business, however from a branding perspective it has lost its initial efficiency giving the fact that consumers do not seem to feel a connection anymore with the standardized products of global corporations, catered to them in
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strategy of the international business. The course considers alternative modes of market entry, including import and export through intermediaries, contracting with suppliers and distributors, strategic alliances and foreign direct investment (FDI). Case studies are used to illustrate the basic principles of multinational business management and strategy. The course introduces the “Strategy Star” analysis. The first week of the course is dedicated to introducing international business strategy
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Case Study 1 - Documentary Credit M/S Auto India Introduction M/S Auto India is a public limited company; they manufacture SUVs (sports utility Vehicle), in technical collaboration with General Motors of USA. The company has established their manufacturing base at Ranjangaon in Pune. They have acquired an area of 250 acres and the total project cost is estimated at Rs 1500 crores. As per the projections, the company is slated to achieve a 25% market share in the Indian market, within a period of
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Recommended reading: Global marketing management, 2nd edition by Brian Toyne and Peter G.P.Walters; Особенности маркетинга по-азербайджански, М.Мамедов, Баку, 2009 BRIEF DESCRIPTION OF THE COURSE: Today we live in era of globalization. There is no definite answer whether it positively or negatively impacts on national economies, but it is obvious that companies seek more markets for its products and services than just local markets. The world became smaller and easily reachable
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important starting point. Hofstede (1980) published a study in the field of cultural significance of the research results. In 1980s, scholars did a large number of cross-cultural consumer behavior based Hofstede’s cultural construct. After the 1990s, globalization and technological revolution in the joint action, cultural issues in all areas of marketing, reflected in all directions, the impact of cultural capital on advertisement journals were seen everywhere. "Advertising." The word of foreign origin
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Business Environment covers all you need to know about the rapidly changing context in which businesses operate. Features throughout the book are designed to help you learn, revise and think critically about the global business environment: ■ Case studies: Over 30 case studies invite you to explore how a diverse range of businesses, industries, governments and individuals are meeting the challenges of the contemporary business environment ■ Spotlight on emerging economies: Provides insight into the emerging
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| T& L | 17/7- 11/7 | * 1st lecture- Introduction to Module Understanding the concepts of IB * 2nd lecture- Evolution of International Business Globalization and International Business * Tutorial – Debate on the merits and demerits of Globalization | IB by Wall and Rees ch- 1 | LecturesGroup DiscussionsQ&A | 214/7-18/7 | * 1st lecture- Internationalization Process ( Exports, Non-equity and equity based) * 2nd lecture- Factors contributing
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With the globalization of production as well as markets, you need to evaluate your international strategy. Here’s a framework to help you think through your options. by Pankaj Ghemawat W Managing Dif ferences Ian Whadcock The Central Challenge of Global Strategy hbr.org | March 2007 | Harvard Business Review 59 YEL MAG CYAN BLACK HEN IT COMES TO GLOBAL STRATEGY, most business leaders and academics make two assumptions: first, that the central challenge is to strike
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alliances, strategies for exporting, and the various manufacturing, marketing, R&D, human resource, accounting, and financial strategies that international businesses pursue. OUTLINE OF CHAPTER 12: THE STRATEGY OF INTERNATIONAL BUSINESS Opening Case: MTV Networks Introduction Strategy and the Firm Value Creation Strategic Positioning Operations: The Firm as a Value Chain Global Expansion, Profitability and Growth Expanding the Market: Leveraging Products and Competencies
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Case No 1. Home in Hospital Q. 1. Is Computerization, solution to every problem? Do you feel that this hospital has to go for computerization? Today’s world of globalization and increased competition among many firms made it essential to cope with new challenges through extensive use of technology. Although it’s true that computerization is important, but not essentially the solution for every business problem. In the hospital case, they should preferably go for computerization at least in
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