SESSION 1 2 CHAPTER 1: Global marketing in the firm 2 1. Introduction to globalization 2 2. The process of developing the global marketing plan 2 3. Comparison of the global marketing and management style of SMEs and LSEs 2 4. Should the company “stay at home” or “go abroad”? 3 5. Development of the global marketing concept 3 6. Forces for global integration and market responsiveness 3 7. The value chain as a framework for identifying international competitive advantage 4
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During the 1980s and 1990s, a large amount of capital moved internationally from private investors in the whole world. It took place primarily through sale of bonds and equities and international investment by multinational corporations. Thus, globalization of finance and efficient allocation of capital stimulated growth in developing countries significantly. It is the nature of capital to move from places where it is plentiful to where it is scarce, provided there is no barrier to cross the border
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Index Introduction------------------------------------------------------------------------------4 Diversity Amid Globalization-------------------------------------------------------5 The Changing Global Environment----------------------------------------------11 North America---------------------------------------------------------------------------12 Latin America---------------------------------------------------------------------------23 The Caribbean--------------------------------------------------------------------------27
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penetration, specifically since Wal-Mart is a highly recognizable brand. It is a well-known reality that for a company to be completely successful in the industry it belongs, it must venture in the international arena. We shall look at the drivers of globalization and analyze the various forces (economic, financial, physical, environmental, socio-cultural, labor, political, and legal) which may have impacted the decision to go global. Additionally, we will evaluate whether Wal-Mart will taint international
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There is no denying that outsourcing is a major phenomenon on a massive global scale. The Information Technology field is a major contributor to global outsourcing. Outsourcing is currently a major social and political issue in the United States. At stake are thousands of jobs ranging from help desk operators to software programmers. The financial impact outsourcing has on the global economy is also a key factor. As time passed, companies recognized the need to cut operating costs, reduce personnel
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importance and has high commercial value. It is grown commercially in the temperate and tropical regions of more than 70 countries. Specific areas of production include countries such as China, USA, India, Pakistan, Uzbekistan, Turkey, Australia, Greece, Brazil, Egypt etc. where climatic conditions suit the natural growth requirements of cotton, which includes periods of hot and dry weather and adequate moisture obtained through irrigation. Cotton is harvested as ‘seed cotton’ which is then ‘ginned’ to separate
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economic globalization: the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. However, globalization is usually recognized as being driven by a combination of economic, technological, sociocultural, political, and biological factors. The term can also refer to the transnational circulation of ideas, languages, or popular culture. Definitions An early description of globalization was penned
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PART I: GLOBAL OUTLOOK Part I: Global outlook 15 GLOBALIZATION: A HISTORICAL AND MULTIDIMENSIONAL PERSPECTIVE CHAPTER 1 Chapter 1 Globalization: a historical and multidimensional perspective In the past decade the concept of globalization has been employed widely in academic and political debate, but the meanings attributed to the term are far from consistent. In this document it is used to refer to the growing influence exerted at the local, national and regional levels by financial, economic
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The influence of outsourcing should be recognized. Whirlpool, for instance, has a global network, supplies washing machines from Germany, and microwave ovens designed in Sweden that are and made in China while other appliances come from Brazil. Global companies develop first-rate centers of production and design in various countries. Countries that are abundant in human capital with a supplier base have a chance to become first-rate centers. Within this framework, designed to promote
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Globalization: Meaning, Definition and Features Globalization of markets refers to the gradual integration and growing interdependence of national economies. Globalization allows firms to view the world as an integrated marketplace that includes buyers, producers, suppliers, and governments in different countries. Market globalization is manifested by the production and marketing of branded products and services worldwide. Declining trade barriers and the ease with which international business transactions
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