Gloria Jeans Coffee – Marketing Plan 1. Describe the competitive advantages that your business would offer Gloria Jean’s Coffee is a leading specialty coffee retailer and one of the most famous coffee brands in the world. We provide consumers with a large range of specialty coffee including estate, origins and delicious flavored coffees, a complete menu of espresso-based beverages such as lattes, cappuccinos, smoothie chillers, cocoas and gourmet. After running this coffee business for
Words: 776 - Pages: 4
Gloria Jeans Coffee – Marketing Plan 1. Describe the competitive advantages that your business would offer Gloria Jean’s Coffee is a leading specialty coffee retailer and one of the most famous coffee brands in the world. We provide consumers with a large range of specialty coffee including estate, origins and delicious flavored coffees, a complete menu of espresso-based beverages such as lattes, cappuccinos, smoothie chillers, cocoas and gourmet. After running this coffee business for
Words: 776 - Pages: 4
TIM HORTONS MARKETING PLAN ASSIGNMENT 3 ATIF HAMEED ERP: 10568 MBA-1, Morning Business Definition: When Tim Hortons comes to mind, a dark brown colored bean coffee strikes us instantly. Tim Horton broadly caters hot beverages and fast food items for its valued customers. But still coffee and donuts are its bull eyes. It has built its place in consumers mind and heart through its premier products i.e. coffee and donuts. With the passage of time and changing trends globally, it has expended
Words: 2605 - Pages: 11
no. 1.0 Purpose of report………………………………………………..2 2.0 Offline marketing strategy…………………………………….2 3.0 Organization’s resources and capabilities…………………2 4.0 Situation analysis………………………………………………...2-7 5.1 Micro-environment analysis…………………………...3-5 5.2 Macro-environment analysis…………………………..6-7 5.0 E-business Strategy………………………………………………8-10 6.0 Implementation………………………………………………….11-14 7.3 Marketing mix elements………………………………..11-14 6.10 Product……………………………………………………
Words: 5789 - Pages: 24
competitors; however, Thankyou Water differentiates themselves on the intangible benefits the product provides. The four main competitors in the bottled water market in which Thankyou Water operate, include, PUMP, Frontally, Mount Franklin and the Gloria Jeans product, Water for Water. Each product is positioned
Words: 5572 - Pages: 23
product; however, recent marketing research determined that is not the case. Customer satisfaction has been steadily declining and their customer’s perceptions on what determines excellent customer service has changed in recent years. This change in customer perceptions is due in part to the fact that their customer base has shifted to a younger, less educated clientele that hold different attitudes toward Starbucks than the previous customer base. The lack of marketing organization within Starbucks
Words: 2235 - Pages: 9
Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically, a typical consumer would be male or female between 15-29 years of age, belonging to middle or upper middle class, we call our consumers young or young at heart. We are about juke boxes, good and affordable coffee and food.” Sudipta Sen Gupta, ex-marketing head, CCD. CCD focuses on projecting a feeling of togetherness, friendship
Words: 2584 - Pages: 11
| 2013 | | Team Project Plan Part AProject Management Establishing a new café, Devine Beverages in Norwest business park | Table of Contents Executive summary 3 Purpose of the document 3 Project background 4 Scope Statement 4 Project Name: 4 Project Sponsor 4 The project sponsors for Café Divine are Divine Beverages Pty Ltd. 4 Project objectives 4 Description of the project 5 Project deliverables (Figure 1) 5 Milestones 6 Legal Requirements 6 Location Sourcing
Words: 3008 - Pages: 13
Crossroads Business plan Project realized by: Sandu Elena Amalia Faculty:FABIZ Series:B Group:116 Table of Contents 1.0.Executive Summary 3 1.1. Objectives 3 1.2. Keys to success 4 1.3. Mission 4 2.0. Company Summary 4 2.1. Business location 4 2.2. Company Ownership and Management 4 2.3. Development Stage 4 2.4. Financial Status 5 Table: Start-up 5 2.5. Products and services 6 3.0. Industry analysis and trends 6 4.0.Target market 8 4.1. Geographic segmentation
Words: 4319 - Pages: 18
Assignment 4 Original IMC Plan Integrated Marketing Communication (MBA 570) Zaved Mannan D-6 Tower Bhaban, Fuller Road Dhaka University Campus Dhaka 1000 Bangladesh Student ID: 11320053 Date: 12.10.2011 Charles Sturt University Australia Executive Summery Coffee World is Swiss based global premium coffee chain and like to expand its business in Spain. Marketers have prepared an original IMC plan based on zero-based planning model. Target markets are mainly tourists (40%)
Words: 7760 - Pages: 32
