reliability of data was established using Cronbach’s coefficient Alpha. The data reduction technique of factor analysis was used for introspection of data. KEYWORDS Advertising, Brand Equity, Effective Medium, Generation Z etc. INTRODUCTION The prime goal of every business organization is to build strong brand equity (Keller and Lehmann, 2006). The biggest thrust behind the buying habits of consumers is brand equity. Brand equity is defined as the value premium that a company realizes from a product
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Business Policies and Strategic Management Meaning and nature; Strategic management imperative; Vision, Mission and Objectives; Strategic levels in organisations. 3. Strategic Analyses Situational Analysis – SWOT Analysis, TOWS Matrix, Portfolio Analysis – BCG Matrix. 4. Strategic Planning Meaning, stages, alternatives, strategy formulation. 5. Formulation of Functional Strategy Marketing strategy, Financial strategy, Production strategy, Logistics strategy, Human resource strategy.
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Question 1 2 Step 1: Identify the Facts 2 Step 2: Key Issue Identification 3 Step 3: Alternative Courses of Action 3 Step 4: Evaluate Alternatives 3 Step 5: Select Best Solution 4 Question 2 4 Initial Contract 4 Contract Re-Opening Evaluation 5 Conclusion 5 Question 3 6 Roles and Responsibilities 6 Type of Structure 7 Accountability 7 Project Ownership 7 Controls, Measurement and Monitoring 7 Business Strategy Alignment 8 Independent Scrutiny of Projects 8 Conclusion
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A Report On HR Practices in GrameenPhone Limited [pic] [pic] [pic] [pic] HR Practices in GrameenPhone Limited Prepared For M. Nazmul Amin Majumder BRAC Business School, BRAC University Prepared By Sabit Rahman Tanim ID: 12264021, Sec.-01 MBA Program [pic] BRAC University Date of Submission: 20 April 2014 LETTER OF TRANSMITTAL 20 April
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Recommendations……………………………………………………………………………...6 References…………………………………………………………………………….………..7 Diagnosing ACS Organizational Change 3 Star Organizational Model American College of Surgeons (ACS) wanted to evaluate their organizational performance. The evaluation became an important part of putting together a strategic vision for the future of the organization. ACS wanted to ensure they would continue to be a valuable resource to the healthcare field for an additional 100 years to come. “CHANGE” was the
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CHAPTER Total Quality Management Before studying this chapter you should know or, if necessary, review 1. 2. Trends in total quality management (TQM), Chapter 1, page Quality as a competitive priority, Chapter 2, page 5 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 Explain the meaning of total quality management (TQM). Identify costs of quality. Describe the evolution of TQM. Identify key leaders in the field of quality and their contributions. Identify
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Introduction Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is
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business that will support their size and market demand. As a result, the organization has also failed at motivating and rewarding employees, making ineffective decisions, and has been unable to improve its’ operational effectiveness. Goals: It is the goal of senior management to lead the corporation into the 21st century as a leader in its industry by adopting business procedures that have been
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Strategic Planning of Marks and Spencer Group Executive Summary: In this report a step by step analysis of Marks and Spencer group strategic planning is presented. Mark and Spencer is one of the biggest retail company in UK and leading company producing women apparels. The report is begun with analyzing various external environment of the company that includes STEEP analysis and it helps to understand the external environment of the company. After that the report covers the business plan of
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classification of learning objectives within education proposed in 1956 by a committee of educators chaired by Benjamin Bloom who also edited the first volume of the standard text, Taxonomy of educational objectives: the classification of educational goals[1] (referred to as simply "the Handbook" below). Although named for Bloom, the publication followed a series of conferences from 1949 to 1953, which were designed to improve communication between educators on the design of curricula and examinations
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