I. Case Background Goldilocks Bakeshop Inc. was founded by two sisters, Milagros and Clarita and their sister-in-law Doris. Then they decided to open a small bakeshop along Pasong Tamo Street in Makati. Their other sister, Maria Flor, suggested that they name the enterprise "Goldilocks", after the character in a fairy tale “Goldilocks and the Three Bears”. It was intended to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity
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History…………………………………………………………………………………….. E. Logo………………………………………………………………………………………. F. Product……………………………………………………………………………………. Chapter II…………………………………………………………………………………………. G. Target Market……………………………………………………………………………… H. Marketing Strategies………………………………………………………………………. I. Market Channel……………………………………………………………………………. J. Major Client………………………………………………………………………………. K. National Competitors……………………………………………………………………… L. Local Competitors………………………………………………………………………… Chapter
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Goldilocks: From family fairy tale to global phenomenon When Filipinos think of Goldilocks, a curious blonde girl and her three bear companions are not usually what come to mind. For Filipino families around the world, Goldilocks is more than a character in a fairy tale, but is a delectable and cultural fact of life. The most famous and largest bakeshop/restaurant based in the Philippines is expanding beyond the book to better serve its loyal and growing customers. For nearly 50 years, Goldilocks has
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created by the exposé. Some of these industries have been active in their own environmental programs and/or have partnered with SPM and government agencies in various river rehabilitation projects. Among the recipients of this award was Goldilocks Bakeshop. One of their plants in Sta.Mesa has discharged significant amounts of waste materials in the river due to the unfinished water waste treatment facility. “Being identified as a
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1 / 18 I. Background Information / Additional Perspectives It was on April 22, 1998; during the Global Earth Day Celebration that Goldilocks Bakeshop became a recipient of an award that is not something to be proud of. Goldilocks received the Lason Award from the Sagip Pasig Movement (SPM) and was cited as one of the top six polluters of the Pasig River. It was its bread plant in Sta. Mesa, Manila that discharged a heavy load of water waste due to their unfinished waste water treatment facility
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I. SUMMARY Goldilocks Bakeshop, Inc. started as a family business and has been experiencing great success since starting in 1966 by expanding by over 60 outlets by 1997. As Goldilocks grew, the family realized that its management ability would be limited. In 1995, the company hired ex–San Miguel executive, Mr. Winston Marbella, to professionalized the company and bring it to market leadership. For Goldilocks, product development had become an important feature of the company. The company
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BUSINESS FRANCHISING Top 10 International Franchises of 2014 The results of Entrepreneur's 35th annual Franchise 500 confirm that franchising continues to rebound, with these top 10 franchises leading the way. Here we highlight their success strategies and plans for the upcoming year. 1 Anytime Fitness Some 50.2 million Americans belonged to health clubs in 2012, according to the International Health, Racquet & Sportsclub Association. Today, about 1.9 million are Anytime Fitness members--a
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the year 2013, the owner of the Puzzle Mansion was captivated by the soft crust and the right blend of sweetness of the Coconut Cream Pie and helped Marisol with financing the Coconut Cream Pie business to transfer it to the Puzzle Queen Bakeshop (Museum’s bakeshop) which also offers cookies, pastries and other delicacies. The Puzzle
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