Goldilocks was first opened in 1966 as a family business and started in a one-door apartment of a two-story structure on Pasong Tamo Street, Makati City. It has established 192 branches throughout the islands. Two young women, sisters Milagros Leelin Yee and Clarita Leelin Go, now affectionately known by everyone else in the business as "The Two Moms", started the original Filipino Goldilocks, buoyed by the compliments they received on their home baking, particularly the fabulous cakes they took
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A Goldi-Good Environment Goldilocks switches from plastic bags to little brown bags As a well-loved, homegrown enterprise primed to serve the rest of the world, Goldilocks has decided to switch to more earth-friendly packaging in the form of their brown bag campaign. Shoppers can now bring home their Goldilocks goodies with the brown cloth bags, bought for P50 or claimed free for a minimum P500 purchase. “Goldilocks has been always been active in pursuing ways to help safeguard the environment
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I. SUMMARY Goldilocks Bakeshop, Inc. started as a family business and has been experiencing great success since starting in 1966 by expanding by over 60 outlets by 1997. As Goldilocks grew, the family realized that its management ability would be limited. In 1995, the company hired ex–San Miguel executive, Mr. Winston Marbella, to professionalized the company and bring it to market leadership. For Goldilocks, product development had become an important feature of the company. The company
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Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. In 1966, two sisters Milagros and Clarita, and their sister-in-law, Doris, decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time ---Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by
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BUSINESS FRANCHISING Top International Franchises Top National Franchises Submitted by: GERARD ANDREI B. DEINLA BSBA MARKETING MANAGEMENT Submitted to: DR. EDITH S. BUNUAN PROFESSOR IN BUSINESS FRANCHISING Top 10 International Franchises of 2014 The results of Entrepreneur's 35th annual Franchise 500 confirm that franchising continues to rebound, with these top 10 franchises leading the way. Here we highlight their success strategies and plans for the upcoming year. 1 Anytime
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the year 2013, the owner of the Puzzle Mansion was captivated by the soft crust and the right blend of sweetness of the Coconut Cream Pie and helped Marisol with financing the Coconut Cream Pie business to transfer it to the Puzzle Queen Bakeshop (Museum’s bakeshop) which also offers cookies, pastries and other delicacies. The Puzzle
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