Chine, les insurgés du Web Un blogueur chinois, accusé d’avoir « colporté des rumeurs contre la police », est arrêté en juin 2009, emmené au poste et interrogé sans relâche pendant des heures… Jusque là, l’histoire n’est que trop banale dans un pays où le délit d’opinion est monnaie courante. Le blogueur, Guo Baofeng – qui se qualifie lui-même d’« emmerdeur » – s’était attiré l’inimitié des dirigeants de Fuzhou en postant une vidéo dans laquelle une pauvre femme en pleurs accusait les flics de la
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Professor: Name: Instructor: Date Due: Case-Study Analysis Introduction This current wave of globalization has been determined by approaches that have opened economies locally and in the whole world. Since the Second World War, and particularly amid the previous two decades, numerous governments have received free-advertise financial frameworks. This has made them to immensely expand their profit potential and making new open doors for international trade and venture. Governments
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BP Deepwater Horizon Accident Part 1(week 4) A Study of Strategic Implications of the Recent BP Deepwater Horizon Accident Date: Submitted by: Mohamed Ahmed Mohamed Student ID Number: H00032634 Chapter 1 Introduction History of British Petroleum (BP) Company British Petroleum is one of the oldest companies in the oil industry. According to BP Global (2010b), the company was founded in the year 1909 in the UK under the name Anglo-Persian Company
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2013 Dodi Consulting S.p.A. Paolo Dodi, Eng. [OCME PROPOSED BUSINESS PLAN] Business plan for a Bottling Machines Manufacturing firm Index Introduction ................................................................................................................................................ 3 The story ..................................................................................................................................................... 3 OCME: its strengths and weaknesses
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E-bay’s Downfalls with Asian Markets It has been said that E-bay has not been very successful with the Asian markets. Should E-bay have gone on a mission to expand into the Asian markets? There a lot of things to consider when trying to succeed outside of our country. E-bay was not prepared for the Asian market. More research should have been done prior to trying to expand in Asian marketing. When E-bay decided to expand in the Asian market, they did not take everything into consideration
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Dubai-United Arab Emirates Final Paper Study Abroad: December 26, 2010 – January 6, 2011 1. Over the past 20 years Dubai has transformed into a city of economic growth and focus. Unlike its neighbors, the city and the UAE as a whole, has developed into a diverse economic state that has become a center for business and tourism. Although the city was built on the oil industry, it is the city’s current model of business that has driven its economy. Many of the city’s main revenues come
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It is a shared realisation among marketers that customer loyalty stems from purchase satisfaction, however in the current climate of “me-too” products, sceptical consumers and media fragmentation, loyalty has become something more complicated to achieve. In this new century, the satisfaction-loyalty model may no longer be as relevant to explain the behaviour of consumers (McAlexander, Kim & Roberts, 2003). While there may be many ways to build customer loyalty, this essay will examine the notion
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Unisa Graduate School of Business Leadership MBL 1- 2010 MODULE STRATEGIC MANAGEMENT MODULE CODE MBL 915 P ASSIGNMENT NUMBER TWO STUDENT NUMBER 43095984 STUDENT NAME MELAKU KEBEDE NADIE JULY, 2010
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Marketing Plan Assignment Marketing Management Table of Contents Marketing Situation 4 SWOT Analysis 5 Objectives and Issues 6 Marketing Strategy 7 Value Proposition 7 Segmentation 7 Targeting 7 Positioning 8 Actions 9 Website 9 Outbound Media Messaging 9 Social Media Promotion 9 Specific Initiatives 9 Budgets, Assumptions, & Risks 10 Controls 11 Appendices 12 References 14 Introduction The Marketing Plan to launch the new Gerrarrom service to new users, is summarised
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Target marketing and segmentation: valid and useful tools for marketing Dennis J. Cahill North Union Associates, Inc., Cleveland, Ohio, USA Discusses Wright’s recent attack on targeting and segmentation theory. Proposes that, although Wright has some valid criticisms about specific applications of the concepts, targeting and segmentation are acceptable and defensible marketing strategies if properly designed. Gives some indications of possible methods for segmenting that may meet Wright’s criticisms
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