KAZIAN GLOBAL SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: EMBA Sem- I SUBJECT: Marketing Management N.B: 1} Attempt all questions Name: Kumaran Abheesh Reference Number: KM-00613-31270 ____________________________________________________________________________________ Case 1 Marks-16 1997 saw the US$19 billion merger of Guinness and Grand Met to form Diageo, the world’s largest drinks company. Guinness was the group’s top- selling beverage after Smirnoff vodka, and the group’s third most profitable
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Question : What country produces Rioja wines? Answer: Spain Question : Who was the favourite daughter of Shakespeare's King Lear? Answer : Cordelia Question : Which is the brightest star? Answer: Sirius Question : Which star has collapsed into itself? Answer : Black Hole Question : Which is the heaviest star? Answer : HDE 269810 IN Magellanic Cloud Question : Which Australkian city includes the suburbs of Cottesloe and Subiaco? Answer : Perth Question : Who discovered Oxygen
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Case studies Learning excellence: Southwest Airlines’ approach Ulla K. Bunz and Jeanne D. Maes Introduction With the airline industry in the USA hardly making financial records, how has it been possible for a small company such as Southwest Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What lessons has the management of Southwest Airlines learned in such a relatively short time period? How have these lessons enabled the company to capture such a portion of the market
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[pic] [pic] [pic] [pic] INTRODUCTION Leadership is defined as the process of influencing an organized group towards accomplishing its goals.[1] We have learned that the leader is not exclusive in the leadership process. Researchers Fred Fiedler and Hollander recognized this and introduced the importance of the follower and the situation in the leadership process. Richard Branson is considered one of the most unorthodox business men of the 21st century. At the helm at the mega firm
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KAZIAN GLOBAL SCHOOL OF BUSINESS MANAGEMENT MARKS: 80 COURSE: GDM Sem-III SUBJECT: Marketing Management N.B: 1} Attempt all questions Name: Chellappan Pillai Radhakrishnan Mangalappallil Reference Number: KM-00312-30891 ____________________________________________________________________________________ Case 1 Marks-16 1997 saw the US$19 billion merger of Guinness and Grand Met to form Diageo, the world’s largest drinks company. Guinness was the group’s top- selling beverage after Smirnoff
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7/18/2014 7/18/2014 Course: GBMP 528 Prof: Cesar Polvorosa Akshita Solanki 823-977-798 Armanpal Kaur 825-084-346 Gagan Verma 825-058-316 Kashish 825-107-238 Navrubal Kaur 825-091-481 Nikhil Pankantiwar 824-063-440 Rahul Teckchandani 824-521-108 Rajwinder Kaur Sidhu 825-002-736 Course: GBMP 528 Prof: Cesar Polvorosa Akshita Solanki 823-977-798 Armanpal Kaur 825-084-346 Gagan Verma 825-058-316 Kashish 825-107-238 Navrubal Kaur 825-091-481 Nikhil Pankantiwar 824-063-440
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HRM16 1. When you are researching in terms of topics related to your subject HRM16, which one do you want to work on/ research on? Check the topic you want to research on: ___a. issues regarding hotels contribution on the income of the place ___b. making a program so that hotels become more profitable ___c. importance of spa, salon, & resorts in promoting tourism of place ___d. is General Santos City’s tourism booming ___e. are personalities from General Santos City brings big income
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Walmart in the Philippines I. Introduction Given the established retail sector, the consumer expenditure on food and non-alcoholic beverages in the Philippines amounts to approx. 43 billion USD which placed the Philippines as the third largest market in the ASEAN region for processed and packaged foods and one of the fastest growing market in the world. The study suggest that The Philippines has a strong preference for imported goods and supermarkets and hypermarkets that sell imported goods
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An In Depth Analysis of Amazon Inc. In Relation to Information Technology Systems Table of Contents History page 3 Management page 4 Competitive Advantage page 5 Five Forces Model page 6 IT Strategy page 8 Value Chain page 9 E-Business page 13 Operating Systems page 15 Risk Assessment page 16 SWOT Analysis page 17 Supply Chain Management page 19 Customer Relationship Management
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INDUSTRY ANALYSIS OF AMUSEMENT PARKS HAN CHOE BRIAN CHEN MARCY LEON RUBEN BUGARIN J.D. PERALTA INTRODUCTION The history of theme parks stems from European pleasure gardens in the 16th century. Pleasure gardens were a place of recreation where the guests could also enjoy beautiful landscapes. These types of venues led to expositions and fairs in the United States. These large venues then paved the way to amusement parks, which then led to the creation of a different type of amusement
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