Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Strategic Management Assignment #1 Lynne Schmold 000533167 Case Study - Google Table of Contents Contents Job Description 2 Organizational Chart 2 Plan Development 2 Reason for Plan 2 Competitive Analysis 2 Environmental Scan 2 External Environment 2 Internal Environment 2 Company Assets 3 Physical 3 Intellectual 3 Current Life Cycle 3 Ethics 3 References 3 Job Description The Marketing Manager’s
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GOOGLE IN CHINA CASE STUDY Introduction Currently Google faces major issues regarding its operation in China. Google has been faced with the decision to comply with Chinese government regulation and censor its search engine results or take on the human rights approach of freedom of speech and eliminate censorship of searched terms. This paper will examine the case study, Google in China, and answer the following questions: What advantages and disadvantages does Google have in the Chinese market
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at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider
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Table of contents Executive summary------------------------2 1. Introduction------------------------------------------------------------------------------2 2. Explanation of Google’s success from a motivational theory perspective-----------2 2.1. Brief introduction of Google’s culture------------------------------------------2 2.2. Hierarchy of Needs Theory and ERG Theory---------------------------------3 2.3. Expectancy Theory---------------------------------------------------------------4
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seemingly matches the consolidated impact of the East India Company, the Henry Ford Motor Corporation, Lloyds of London, and the fabulous foundations which have molded the present day time. Google has not just changed the way we work, act and think, in any case, as indicated by some recognized natural chemists, its effect on the training of the e-educated, advanced era, will unavoidably impact the improvement of the human cerebrum. On the off chance that 10,000 hours of use make an expert performer, what
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at Duke Universit y Business Ethics GOOGLE IN CHINA “The Great Firewall” Prepared by Kristina Wilson, Yaneli Ramos, and Daniel Harvey under the supervision of Professor Wayne Norman (edited by Professor Chris MacDonald) In early 2006, search-engine giant Google struck a deal with the People’s Republic of China and launched Google.cn, a version of its search engine run by the company from within China. Launching Google.cn required Google to operate as an official Internet Service Provider
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accessible and useful’. As the original founders’ letter stated, ‘Google is not a conventional company. We do not intend to become one’. The hunger for innovation and ‘unconventionality’ has made Google expand in markets that are very far from the core business, such as the self-driving-car project of Google X. Its engagement in more than 180 different acquisitions has caused some concerns among investors. Today, Google is one of the biggest listed companies with revenues of around 66 billion dollars per
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and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its various marketing programs embedded in its search engine. The largest portion of Google’s revenue comes from advertising and marketing. To be more specific, Google provides third party entities with the means to display ads targeted to specific users depending on factors such as search criteria, online viewing content, and residency.
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Google’s Strategy in 2012: A Strategic Case Analysis BUS 5480: Strategic Management Professor: February 6, 2014 Executive Summary The origin of the name Google might explain the excess in capture of vast business verticals by Google’s internet and technology services. ‘Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros’ (Bhatia, 2012). Through our strategic analysis of Google
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Google, the world's most powerful brand, endeavors to purchase Netflix, the largest U.S. based online movie rental service provider. This acquisition is consistent with the Google focus on improving how people connect with information. The acquisition will address a strategic opportunity to deliver more diverse online content to the world, where the graphical and video display-ad market is estimated to grow to $200 billion (Efrati, 2012). It will also further build on the expansive Google acquisition
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