Sebastian B. BSBA-MM II-B MM-101 – Consumer Behavior MABEZA, Ryan Marvin Case 3: Wanted: Better Search Engine EXECUTIVE SUMMARY INTRODUCTION Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World
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GBA 490 4/7/2010 Case Report Table of Contents Executive Summary 3 Situation Analysis 4 Recommendations 6 Appendix 11 SWOT Analysis 12 Key Success Factors 13 Driving Forces 14 Increasing Globalization 14 Marketing Innovation 14 Diffusion of technical know-how across more companies and more countries 14 Dominant Economic Features 15 Market size and growth: 15 Number of rivals: 15 Number of buyers: 15 5 Competitive Forces 16 Competitive Landscape 17 Financial
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Introduction Google Inc.is one of the five most popular websites in the world. Google is a web search engine that lets you find other sites on the web based on what you type on the keyboard. Google also provides specialized searches through blogs, catalogues, videos, news items not forgetting cloud computing and also online advertising technologies. For your information, most of its profits are derived from AdWords which offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions
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Case 5: Google’s Country Experiences: France, Germany, Japan 1. How does a search engine work and make money? What is the exportability of a search engine’s technology and business model? Google, the world’s largest search engine provides simple, fast and relevant search results by using PageRank technology that displays results by detecting the keywords inside web pages and determining the importance of a search result based on the number and popularity of other sites that linked to the
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with popular and accurate results, Google does not only search for key words inside the web pages but also applies a PageRank technology which ranks these pages by the number and popularity of other sites linked to the page. (2) Google earns their revenue from two different sources: First though selling its technology to other sites and second through advertising on their website. Developing over the years there were several different advertising programmes: Google started with launching ‘premium
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as they continue to grow, they’re committed to retaining a small-company feel. At Google, they know that every employee has something important to say, and that every employee is integral to their success. They provide individually-tailored compensation packages that can be comprised of competitive salary, bonus, and equity components, along with the opportunity to earn further financial bonuses and rewards. Google has offices around the globe, from Bangalore to Zurich, but regardless of where we
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phrase “Google it” has become an everyday part of our vocabulary when it comes to looking up any and all information. What google has created is much more than a simple search engine. They’ve created a brand that has changed marketing in general. Google ADwords is an online advertising service. What google has done is created a level playing field for all advertisers, from small start-up companies to large fortune 500 companies. Adwords is Google’s main source of revenue. In 2012 Googles advertising
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graduates Serger Brian and Larry Page founded Google in September 1998. In June 2000 it became the largest search engine in the world. They used Page Bank technology to perfect their web search, it made it more accurate and precise. Google made money two ways advertising on its website and selling its technology to other sites. Google’s advertising revenues stood at 21.1 billion dollars in 2008. Google wanted to expand into international markets. By 2000 Google users could search contents on the site in
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Case Case: Google MBA Japan-‐ INSY 690 (Case Analysis Assignment) Student: Lance Shields 1. What were the key factors behind Google’s early success? • Perfecting an innovative search engine was clearly the most important factor for Google founders’ early success. Turning the keyword spam problem on the web into an opportunity by solving it while grad students at Stanford led to Sergey
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Page and Sergey Brin in 1996 as a search engine, Google has become one of the largest Corporations to date. By 2000, the Google search engine was provided in 15 languages. After that, the Google toolbar was released. In 2002, Adwords was released, which was a new technology for cost per click pricing system for advertising. Today, the well-known Gmail was also created by Google, and the very popular YouTube was even acquired by them. In 2010, Google was viewed as the Global Leader in technology that
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