other campaign, targeting the millennial generation ages 14 to 29 by utilizing social media as an additional source along with traditional media to launch the Pepsi Refresh campaign. The campaign aired on paid search and display ads on Yahoo and Google to traffic their viewer to a link on YouTube and Facebook too included other channel like
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How Social Media Makes Society Let us take a trip into digital cyberspace and see what we will find. It is a never ending wonderland of bytes of data never before seen by men of different walks of life. Yes, dear reader, we can discover a whole new world in this digital frontier. However, is it worth it to venture the digital landscape if we could find out everything we ever needed to know on the social media landscape? Yes, it is. And in the end, it may be better to find out information outside
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| Futures & Options Report | | | | | | a) Our portfolio consists of five stocks, one put option and one futures contract. The five stocks we have are Exxon Mobil (XOM), Johnson & Johnson (JNJ), Google (GOOG), Ford (F), and Amazon (AMZN). These stocks are all traded on the NASDAQ stock market. We have purchased ten shares of each of the five stocks below. Below is a graph with shows when we purchased the stocks and how much it cost at that time. | Stock P | Date
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New Technology (Smart Watches) GS1145: Strategies for the Technical Professional By the end of this you would have learned about one of the newest technologies that will be available in 2014. I will give a description in detail about the new smart watches, their capabilities and the different manufacturers. The Smart watch was originally created by a San Francisco based company named Pebble which created the first prototype and released it in 2012. The original prototype was not very popular
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Google has acquired SlickLogin - an Israeli start-up behind the technology that allows websites to verify a user's identity by using sound waves. It works by playing a uniquely generated, nearly-silent sound through computer speakers, which is picked up by an app on the user's smartphone. The app analyses the sound and sends a signal back to confirm the identity. The technology can be used either as a replacement for a password or as an additional security layer. SlickLogin confirmed the acquisition
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The Ties Between Two Search Engines Katie Trevino Now that we have looked at the financial ratios of both companies we will take a look into the history of Google and Yahoo we will see where the two companies became the top search engines. We will also see where the two companies are very similar and where they are complete opposites. Both companies will stand out in two different ways. The report will show a company that shows potential growth, while the other shows issues
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Mr. Porter.com Finds a Home for ‘The Male Shopper’ Mr. Porter has been a mentor for online retailers. It’s an online destination for the ultimate luxury shopping experience. The retailer has accomplished something many retailers have not, having men as their primary shopper. The site has been distinguished as one of the top online retailers for men’s apparel. With their engagement and customer-oriented content, Mr. Porter has shown success for the present and future. The Male Shopper
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Equity Offerings Case: Netscape Initial Public Offering (HBS 9-296-088) Case Questions: Please use the excel sheet I prepared and uploaded on the Blackboard. I inserted already the assumption for your convenience. 1. Why has Netscape been successful to date? What is its strategy? How risky is its current competitive situation? 2. Value Netscape. Use the following assumptions: a. Total cost of revenues stays at 10.4% of total revenues. b. R&D stays at 36.8% of total revenues. c. Other operating expenses
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Five Founders Inc recently asked me who I thought were the 5 most interesting startup founders of the last 30 years. How do you decide who's the most interesting? The best test seemed to be influence: who are the 5 who've influenced me most? Who do I use as examples when I'm talking to companies we fund? Who do I find myself quoting? 1. Steve Jobs I'd guess Steve is the most influential founder not just for me but for most people you could ask. A lot of startup culture is Apple culture.
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