Outline Introduction 2 Case explanation 2 Key elements of digital marketing 3 Attracting new customers through the web site The website is a visiting card, a means of communication with new clients. This is where the visitors will be able to learn about upcoming events, special offers, changes in the menus, etc. 3 Information in Yandex and Google Business cards 3 Social networks for the promotion of the restaurant 3 Mobile applications for restaurants 3 Goals and Objectives 3
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..................................................................................................... 5 Solving a fundamental problem ............................................................................................................ 5 Marketing .............................................................................................................................................. 5 Business Planning & Product Planning................................................................
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------------------------------------------------- Crazy Donuts Marketing Professionals ------------------------------------------------- Research Project Proposal, October 22, 2014 Azmina Rahemanji, Jianlan Chen, Kaan Zaim, & Ramy El-Refai The Johns Hopkins Carey Business School Marketing Strategy BU.450.710.82.FA14 Dr. Haiyang Yang Abstract Our research group, company profile, and team charter plans are written in the following proposal. Dunkin Donuts Considering the amount of
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Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and existing customers is very powerful. Online Methods Applying Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse
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Is Mass Marketing Dead? TABLE OF CONTENT NO 1.0: 2.0 3.0: 4.0: References DETAIL Introduction Is Mass Marketing still a viable way to build a profitable brand? The reasons for the fall of traditional Mass Marketing Conclusions PAGE 3-4 5-7 7 – 13 14 - 16 17 1 1.0: INTRODUCTION Marketing is about identifying and meeting human and social needs, (Kotler, 2002) or even in simpler words, that is done to attract and retain customer at a profit. Thus, we see marketing management as the art
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adjust the price of product, positioning market and targeting market when they use the concept of price-adjustment strategies, market positioning and market targeting. Firstly, APPLE adjusts the price based on the different versions of iPad. For example, the cost of 16G iPad mini is $369. The cost of 32G and 64G iPad are cost $479 and $589. In this case, APPLE used price-adjustment strategy that is segmented pricing. In the text book, it can be define as selling a product or service at two or more prices
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AMAZON.COM: GLOBAL STRATEGIC ANALYSIS IN INTERNET AND ONLINE INDUSTRY: THE FUTURE OF ONLINE SHOPPING COMPETITION SYSTEMS. 5/6/2015 Group Global Strategic Analysis Project for MGMT 471 Role of the Global Corporation Executive Summary Amazon.com, Inc. is an American electronic commerce company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States.[12] Amazon.com started as an online bookstore, but soon diversified, selling DVDs, Blue-rays
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Team 2- Decision Strategies | Google’s Case Analysis | | | Prashant Sinha, Xinyi Wang, Karthik Pedduri, Deepak Mittal, Shubham Goel | 11/5/2014 | | Case Background This case talks about Google, the world’s leading search engine and one of the world’s most technically innovative companies. Google was founded in 1998 by two Ph.D. students at Stanford who were able to leverage their algorithm to rank random search results by relevancy to build a multibillion dollar business. The
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FROM YOUR LECTURER | ASSIGNMENT GRADE: | | | TABLE OF CONTENT S. No Page No. 1. Situation Analysis ………………………………………………………………………………………… 3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….…………………………………………………………………… 6 5. Action Plan ………….……………………………………………………………………………… 8 6.
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251661312251659264251660288 4/6/2015 Digital Marketing Plan for Shumi’s Hot Cake Term Paper On “Digital Marketing Plan on Shumi’s Hot Cake” COURSE:Marketing on the Internet [MSC 446] Section: 001 SUBMITTED TO: Syed Mahmudur Rahman (SMR) BRAC BUSINESS SCHOOL BRAC UNIVERSITY Prepared By: GROUP 6 Sl No ID Name Email ID muhib.khan92@gmail.com sana_fa28@yahoo.com mohdomarfaruk007@gmail.com 1 2 3 11104027 10204045 12104195 Muhib Khan Syeda Sarah Hussaini Md Omar
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