ASSIGNMENT 1: OPERATIONS DECISION 2 The company that I am consulting is Simple Simon’s Pecan Pie Factory. Simple Simon’s has been producing pecan pies for thirty years and is an established and well-recognized competitor in the gourmet pie market. The company has two manufacturing plants in Tifton, GA and Charleston, SC, and ships its pies all over the world. Recently, I was contacted by the president of the company, Simon Fair, to make recommendations on how to turn around the company’s
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was founded by Kathy Kudler. On June 18th, 1998 the first Kudler Fine Foods opened. Kathy was the Vice-President of Marketing for a large defense contractor. She was constantly on the go, and corporate life was taking its toll on her thus her gourmet cooking was her stress reliever. On a shopping trip for ingredients she realized there was an opportunity for an upscale food shop in LaJolla, California. Kathy developed a business plan, obtained financing and six months later the birth of Kudler
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five week’s learning team A collaboratively analyzed, evaluated, and redesigned our selected virtual organization website Kudler’s Fine Foods, and applied the effective design concepts that we learned throughout this course. Kudler’s Fine Foods is a gourmet food shop. Owner Kathy Kudler opened this business because she wanted to provide her customers with a wide
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over $5,000 in income. Situation Analysis Daisy’s Chocolate Fruit Baskets is entering its first year of operation. DCFB recognizes the importance of crafting and following a comprehensive marketing plan. BOG offers the market a high quality, gourmet chocolate fruits at reasonable pricing. In addition to having
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Marketing Research Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area. They sell almost anything such as bakery and pastry products, fresh produce, seafood, meats and cheese and specialty dairy products. Their mission is offer a delightful and pleasing shopping outing to their customers coupled with their experienced, helpful staff. In this paper we will discuss the importance of marketing strategy and tactics while identifying the areas where additional
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Management University of Phoenix MMPBL 502 Michael Reynolds Sr. 09/12/2011 Kudler Fine Foods a fine cuisine market opened their doors in 1998, catering to customers who wanted fresh ingredients and a variety of gourmet meals. Kudler Fine Foods flourished into three separate store locations in California. Kudler Foods decided to expanded to expand their business and partner with organic farmers. In doing this Kudler Fine Foods was making a strategic move to attract
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Kudler Fine Foods Marketing Research University of Phoenix Christy Holley Kudler Fine Foods Marketing Research Kudler Fine Foods, a gourmet grocery store, needs to expand its services, improve operations efficiency and increase its consumer purchase cycle due to its recent significant growth. Marketing research in developing Kudler’s marketing strategy and tactics is important. Areas where marketing research is needed and other issues affecting such research at Kudler’s include
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countries, but also have a physical presence there. An example of a US business expanding globally is Le Gourmet Gift Basket Inc. As early as 2004, it had 510 franchise locations including 25 outside the United States. (Le Gourmet Gift Basket Inc) Forming a Multinational Company There are two primary ways that a multinational organization is created - organically or inorganically. The Le Gourmet Gift Baskets example above is a great example of organic growth. This company had continued slow growth
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Smackey Dog Food Company Smackey Dog Foods, Inc is a privately held corporation specializing in natural dog food, both regular and gourmet brands. Smackey Dog is not publicly traded which is evident because they are not following many of the standards that are required through Sarbanes Oxley. Since this is a privately run corporation, they are not required to adhere to the SEC regulations, but adherence to these regulations would actually help Smackey Dog to be more efficiently run and would
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Growth Realization Alternatives Distinguishing one's firm from the alternatives is a major concern for any business. Strategic analysis provides the starting point in the strategic management process organizations use to evaluate and choose the competitive advantages that distinguish them from other organizations within the market. Dominating businesses should also "choose among alternative grand strategies to guide the firm's activities, particularly when they are trying to decide about broadening
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