Marketing Kudler Fine Foods Sophia A. Canaii University of Phoenix Marketing Kudler Fine Foods Kudler Fine Foods (KFF) is a gourmet food store that provides the finest baked goods, meats, produce, cheese and dairy and wine. The company was established in 1998 by Kathy Kudler after she discovered there was not a gourmet food store in her neighborhood. Kudler Fine Foods is located in La Jolla, Del Mar and Encinitas. These three locations are within a 75-mile radius to each other. According
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1 Individual Assignment: Marketing Research MKT/421 By: 2 Due to its recent growth, the gourmet grocery store of Kudler Fine Foods needs to expand the services it offers, improve operating efficacy, and increase its purchase cycle. Marketing research in developing Kudler’s marketing strategy and tactics is essential to their success. Opportunities for growth in marketing research (and other issues affecting such research at Kudler Fine Foods, include advertising methods) consumer
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Fine Foods continually generate exceptional customer service while providing gourmet groceries for their target market; but additional research is required to successfully maintain customer loyalty while reaching the organization’s future objectives. History of Kudler Fine Foods Kathy Kudler opened her first Kudler Fine Foods gourmet grocery market in 1998. In search of high-end consumers and the necessity of gourmet foods, Kathy decided place this market in La Jolla, California ("Kudler Fine
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Foods (Kudler) is the vision of Kathy Kudler, founder and owner. She was certain that combining the convenience of one-stop shopping with reasonable prices would be a recipe for success because gourmet food shops are rare in the San Diego metropolitan area. Kudler represents the finest ingredients for gourmet cooking. Kudler opens its first store on June 18, 1998, La Jolla, California and within two years expanded its operations with the opening of two additional locations in Del Mar and the other
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Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one store. A wide variety of foods are offered at Kudler Fine Foods. The many different departments include gourmet baked goods, dairy, cheese, wine, organic and non organic produce sections, fresh meats, and seafood. Furthermore, the three different retail locations will
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has always had a fascination for gourmet foods, wines, and different beverages; in fact, Kathy decision to open a gourmet food store was brought to surface as she noticed how hard it was to find different ingredients for gourmet meals and beverages. When Kathy realized that she was not alone in her frustration, she began implementing ways to shop for the ingredients in one place. The strategic objectives of this company are to lead the market in offering gourmet products in a one stop and shop atmosphere
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Specialty foods, whether gourmet, organic or all natural are the rage these days. Formerly available only through farmers’ markets or specialty foods stores, premium fares have gained far-reaching acceptance. Consumers only have to go to the local chain grocery and drug store to find their daily fix. The market for gourmet foods and beverages is currently valued at over $42 billion and is expected to exceed $62 billion by 2009.1 Americans might not need premium treats, but we surely want them and
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Marketing Research Analysis: Kudler Fine Foods Kathy Kudler has a passion for cooking and gourmet food, and so she started Kudler Fine Foods in 1988. She has successfully opened three locations for her store, in La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells gourmet-quality foods, like baked goods, seafoods and meats, fresh produce, cheese and other dairy products, and fine wine. They are achieving a great deal of success
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opportunities, SWOT analysis, market competition, service offering, service identification and justification for this specific service. Market Needs KFF’s gourmet brand will be provided along with a well-designed catering service. The company is looking forward to serve customers in four different ways. The first one is to provide them with delicious gourmet with the cutting-edge presentation. This will be quite difficult because there are numerous ethnic groups in this region (Taylor, 2009) and each will
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that may affect the hotel’s current and future performance. First one is competition. The Executive Chef draw attention to local competitors, they upgraded their restaurant for providing a gourmet-standard menu. If we give training our staff in this area by setting standards and upgrading current menu to gourmet-standard menu, we can reduce and eliminate our seasonality problem by attracting local customers to go to restaurant to dine in winter. Second one is staff turnover. Our GMB union representative
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