Brand Development & Management department, Marketing Division of GrameenPhone Limited. Mr. Shahriar Amin, deputy manager, marketing department, Grameen Phone Limited, assigned the author a project. The project was duly approved by Mr Ashad Uzzaman, Course lecturer World University of Bangladesh, Institute of Business Administration, The topic of the Basic Business Communication Report is –“Critical Analysis of the Consumer Profile and Communication Strategy of GrameenPhone: The Case of djuice”.
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GP’s Management G P’s management and distribution system is quite similar to the other players in the industry. The following list is the management section of GP, but the functions of the managers are not explained in detail. Since this report focuses on the Sales and Distribution of GP, the functions of those managers are explained later in the report. Figure: Organogram of GP Overview of the Telecom Market Telecommunication is both an industry and an infrastructure, which helps other infrastructures
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Cellular phone has become such a vital necessity if our day to day life that we can not spend a single day without it. In the current scenario of today’s telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report
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1997: Grameen Phone launched its service on the Independence day. December 1998: Launched the GP-GP service. September 1999: Launched a unique billing system, EASY which is the Prepaid service. The shareholders Grammen Phone has equity of 55 USD. It is divides among four partners of which Telenor is major. The equity structure of Grameen Phone is as below: [pic] Telenor: It is the state owned telecommunications company in Norway, a country with one of the highest mobile phone densities
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a view to develop skilled professional in this area, BRAC University has undertaken the internship-training program for its BBA students. As a partial and essential requirement of the BBA degree, on authority’s instruction I have selected the Grameen Phone to acquire some practical experience in telecommunication industry. It would not be out of place to mention here that during the course of the program I had to perform several duties. (1.2) Origin of the Report : As I am doing intern in GrameenPhone
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------------------------------------------------- Marketing Strategy For CityCell Alap Join AllFreePapers.com Category: Business Autor: moto 08 March 2011 Words: 3196 | Pages: 13 Marketing Strategy for CityCell ‘Alap' 1.0 Introduction 1.1 Origin of the Report The course instructor of Consumer Behavior, Mr. Syed Munir Khasru assigned us to develop a report on a particular product and design its marketing strategies with respect to the dynamics of Consumer behavior. We decided to work on the
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Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. As a market leader, Grameen Phone is continuously coming up with new ideas regarding its products and services. Recently, the company is mainly focusing on the non-voice services. Because, the company knows in near future, voice based services will reach to the maturity stage which will make the business
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inBangladesh. With more than 32 million subscribers (as of June 2011), Grameenphone is the largestcellular operator in the country. It is a joint venture enterprise between Telenor and Grameen TelecomCorporation, a non-profit sister concern of the internationally acclaimed microfinance organization andcommunity development bank Grameen Bank. Grameenphone was the first company to introduceGSM technology in Bangladesh. It also established the first 24-hour Call Center to support itssubscribers. With the slogan
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Satisfaction of Grameen Phone Introduction: Modern age is the age of information technology. The technology of Email, Fax, Internet, Telephone, Mobile and others. Now the world has been turned into a global village. News/ message can be sent and received easily from one corner of the world to another through these ways. We are informed very quickly where and what is happening in the world. The businessmen are running their business easily sitting from a place. Now a revolution of using cellular phone has created
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Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman
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