Transmittal May 12, 2014 Mrs Sutapa Bhattacharjee Assistant Professor Institute of Business Administration University of Dhaka Dear Madam, We, the students of Group 1 of Section – B, BBA 22nd Batch, have prepared this report on “Analysis of Grameen Phone’s Organizational Structure” which you had assigned to us as a part of the completion of the course “ Principles of Management”, Course Code: W201. We have studied on the organizational structure of Grameenphone based on what we have understood
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on “GrameenPhone Customer Satisfaction” as a requirement of graduation for BBA for the BUS-498 course. I was encouraged and enthusiastic to go through the GrameenPhone office and as well as the Grameen Bank head office at Mirpur for collecting the detailed information of the origin and history of Grameen. I have also collected information from other primary and secondary sources. The findings are based on the primary data, personal interview, annual reports, newsletters, books, journals etc. I
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analysis-weakness | 14-15 | Swot analysis-opportunities | 15-16 | Swot analysis-threats | 16-18 | Recommendation | 18-19 | Conclusion | 20 | REFERENCE | 21 | PESTLE analysis, which is sometimes referred as PEST analysis, is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project/product/service etc. PESTLE is a mnemonic which in its expanded form denotes P for Political
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ever-surprising and innovative marketing world has some strategies which often have similarities with some war strategies. These strategies are used by many renowned companies for their marketing. The strategies along with examples are stated below. The strategies from the third section, i.e. Approach by Stratagem with examples are stated here. In the practical art of marketing, the best thing of all is to take the competitors market whole and intact; to do negative marketing and create resentment is not
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Term Papers and Free EssaysBrowse Essays Read full version essay Customer Satisfaction Level Of Grameenphone Ltd. Customer Satisfaction Level Of Grameenphone Ltd. Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. Join Essays24.com and get instant access to Customer Satisfaction Level Of Grameenphone Ltd. and over 30,000 other Papers and Essays Category: Business Autor: anton 23 March 2011 Words: 9704 | Pages:
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started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen Telecom owns 34.2% share and the remaining 10% is publicly held. GP was the first company to introduce GSM technology in Bangladesh and built the first cellular
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the emerging sectors in Bangladesh. Among the 162.22 million people of Bangladesh (WBG, 2011), around 46% of the people are | |using mobile phone. "Although nearly half of the country's population is still below the poverty line, the country has been one of | |the world's fastest growing cellular markets". (Paul, 2009) This definitely clarifies that cell phone has become an integral part | |of Bangladeshi people which brings immense opportunities to the country's telecom service providers.Banglalink
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POSITION | 4 | MISSION STATEMENT | 5 | SLOGAN | 5 | MARKETING OBJECTIVE AND GOALS | 5 | CONSUMER PROFILE | 9 | SWOT ANALYSIS | 10 | Strengths | 10 | Weaknesses | 11 | Opportunities | 12 | Threats | 13 | POSITIONING STRATEGY | 13 | MARKET MIX ANALYSIS | 14 | Product strategy | 14 | Pricing strategy | 15 | Distribution strategy | 16 | Promotion strategy | 17 | CONCLUSION | 22 | APPENDIX | 23 |
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markets across Europe and Asia. Before Grameenphone’s inception, the phone was for a selected urbanized few. The cell phone was a luxury: a flouting accessory for the select elite. The mass could not contemplate mobile telephony as being part of their lives. Grameenphone started its journey with the Village Phone program: a pioneering initiative to empower rural women of Bangladesh. The name Grameenphone translates to “Rural phone”. Starting its operations on March 26, 1997, the Independence Day
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Long Range Planning 43 (2010) 308e325 http://www.elsevier.com/locate/lrp Building Social Business Models: Lessons from the Grameen Experience Muhammad Yunus, Bertrand Moingeon and Laurence Lehmann-Ortega Grameen bank, founded in 1976, has both pioneered the development of micro-finance, and created nearly 30 businesses designed to alleviate poverty. The article traces the gradual development of Grameen’s expertise in formulating social business models, which require new value propositions, value
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