profit can be won. At the same time, this group’s entry into the market would hopefully better their quality of life and aid in regional economic development. Three well-publicized examples will help illustrate the base-of-the-pyramid concept. First, Grameen Bank was started by Nobel Prize laureate Muhammed Yunus in Bangladesh to offer mini-loans to entrepreneurs who wouldn’t qualify for traditional bank loans based on collateral.3 As of May 2007, over seven million people have borrowed from the Bank
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competitive advantage Competitive strategy is connected with the basis on which a business unit might achieve competitive advantage in its market. Porter proposed three generic strategies to achieve competitive advantage: - Cost leadership - product / service features differentiation - focus 4.The Strategy Clock: competitive strategy options 5.Price-based strategies (routes 1 and 2) Route 1 (No frills’ strategy): A ‘no frills’ strategy’ combines a low price, low
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Recommendations 22 Exhibit 23 Reference 27 Executive Summary I am going to conduct a research project on “Effectiveness analysis of an IMC plan – analysis on DJUICE”. Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. It aims to ensure consistency of message and the complementary use of media. To
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August 5, 2010 Fatema-Tuz-Zohra Instructor Department of BBS BRAC University Subject: Submission of term paper Dear Madam, Here is the report on Grameenphone as you asked to prepare at our
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customer offering duplicate dial and bridge a relationship between those customers with the company. Another function of Telesales is to communicate information and entertain requests from customers. Many articles and research reports regarding direct marketing and telemarketing often state the benefits that the companies can obtain if they conduct their operations of promotion and selling through telephone communication. They tend to focus companies’ perspective in regard to telemarketing, ignoring what
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| Career Summary: Dedicated professional with 12+ year's solid Business Management Experience in Sales and Marketing field with Multi Diversified Industries. Professional Experiences: 1. Chief Executive Officer.- Moinul Corporation , July 2000 – Present (12 years 2 months) Dhaka- Bangladesh. We are marketing & sell the product & services for various companies as well as we also supply the various product & services as per corporate companies’ requirements
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The Fortune at the of the SECURITY AND S T R AT E GY Bottom Pyramid by C.K. Prahalad and Stuart L. Hart content strategy & competition Low-income markets present a prodigious opportunity for the world’s wealthiest companies — to seek their fortunes and bring prosperity to the aspiring poor. 1 With the end of the Cold War, the former Soviet Union and its allies, as well as China, India, and Latin America, opened their closed markets to foreign investment in a cascading fashion
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is forging a new enterprise culture, from banking to agriculture to health care. The opportunities that lie in the telecom industry seem endless & lucrative due to the continuous innovation & growing demand for mobile telephony. Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless
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Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies Authors: Debashish Barua Examiner: Prof. Anders Pehrsson Marketing, Master Programme Tutor: Prof. Mosad Zineldin Mahmudur Rahman Chowdhury Subject: Master Thesis, 4FE02E Marketing, Master Programme Level and Semester: Master, Spring, 2014 i Acknowledgement We express our gratitude to those people who helped us a lot in conducting the research work successfully. Their cooperation helped
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November 28, 1996 in Bangladesh from the Ministry ofPosts and Telecommunications. GP is a joint venture enterprise between Telenor (55.8%), a telecommunications service provider in Norway, and Grameen Telecom Corporation (34.2%), a non-profit sister concern of the internationally acclaimed micro-credit pioneer Grameen Bank. The other 10% shares belong to general retail and institutional investors. GP’s cellular network in the country covers 98% of country's population through 12,700base stations in more
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