Universiti Kebangsaan Malaysia Graduate School of Business COURSE NAME: STRATEGY AND COMPETITIVENSS (SEMESTER 2014/2015) COURSE CODE: ZCZB6523 (SET 5) CREDIT: 3 HOURS TRIMESTER: 7th FEB 2015 The course starts on 7th February 2015. The first class will be a full lecture session. The subsequent classes will require groups (of two students) to make their respective presentations on their selected company. Most classes are on Saturdays from 8.30 -11.30 am 1.0 COURSE OBJECTIVES
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Statement Strategy Analysis State 1: The Input Stage External Factor Evaluation o Opportunities o Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation Stage 2: The Matching Stage 1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3)
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13 3. External Factor Evaluation (EFE) Matrix 14 4. The Competitive Profile Matrix (CPM) 16 5. The Internal Factor Evaluation (IFE) Matrix 18 Matching Stage Matrices 20 1. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix 20 2. Space Matrix 22 3. Boston Consulting Group (BCG) Matrix 24 4. The Internal External Matrix 26 5. The Grand Strategy Matrix 27 Evaluation Stage Matrix 29 1. Quantitative Strategy Planning Matrix (QSPM) 29 Discussion and Conclusion 32
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following matrices to justify the strategies you will be recommending: SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix. 2. Discuss the advantages and disadvantages of at least two (2) alternative strategies. 3. Recommend specific strategies and objectives for the firm to follow over the next three (3) years. Include an itemized estimate of costs for each year. 4. Compare and contrast your recommendations to the actual strategies planned by the company. 5. Specify
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study of its external and internal environment and raise issues concerning the company’s mission, strategies, objectives and policies. You also need to make specific recommendations for the company’s future. Prepare exhibits/examples to support your recommendations. Highlight exhibits/examples with some discussion in the paper. Throughout your written analysis, emphasize how your proposed strategies will enable the firm to gain and sustain competitive advantage. In preparing your written analysis
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Financial Analysis. Chapter 4. STRATEGIES IN ACTION. 4.1 The Strategies. 4.2 Michael Porter’s 4 Generic Strategies. Chapter 5. STRATEGY ANALYSIS AND CHOICE. 5.1 The StrengthsWeaknessesOpportunitiesThreats (SWOT) Matrix. 5.2 The Strategic Position and Action Evaluation (SPACE) Matrix. 5.3 The Boston Consulting Group (BCG) Matrix. 5.4 The InternalExternal (IE) Matrix. 5.5 The Grand Strategy Matrix. Chapter 6. CONCLUSION. 6.1
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in Strategic Management 9 Benefits of Strategic Management 11 Risks of Strategic Management 11 The Strategic Management Process 11 Strategic Management as a Process 16 Summary 18 Key Terms 19 Questions for Discussion 19 2 3 PART TWO STRATEGY FORMULATION 2. SM_Prelims.indd 17 Company Mission What is a Company Mission? 23 The Need for an Explicit Mission 24 Formulating a Mission 24 Basic Product or Service; Primary Market; Principal Technology Company Goals: Survival; Growth;
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it is not given in the case use company’s web site b. What are the strategic objectives of the company c. What is the present strategic direction of the company? What strategies are being followed? How successful is the company in achieving these objectives d. Do you think that there is alignment between present strategy, structure, and culture? Why/ Why not e. What core competencies does this company possess? Why do you think that these are core competencies? Any distinctive competence
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long-term and short-term, where the end objective is almost always the same. Throughout this paper, the three types of goals and their importance, the different kinds of planning and the importance, and the elements involved in creating an effective strategy will all be examined. Three Types of Organizational Goals Organizations compose three levels of management- top, middle, and first-line. From these levels different types of goals are created, where they are originated by top management
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Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions
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