first-ever color graphics. Due to the Apple II system, sales jumped from $7.8 million in 1978 to $117 million in 1980, the year Apple went public. (Brashares, p.21) On January 3, 1977, Apple Computer was incorporated without Ronald Wayne, who sold his share of the company back to Steve Jobs and Steve Wozniak for $800 dollars. Today Ronald Wayne’s share of the company would have been worth over 3 billion dollars. (Brashares, p. 35) In 1983, Steve Wozniak left Apple Computer, Inc. due to a diminishing
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The iPad (/ˈaɪpæd/ eye-pad) is a line of tablet computers designed and marketed by Apple Inc., which runs on Apple's iOS operating system. The first iPad was released on April 3, 2010; the most recent iPad models, the fourth-generation iPad and iPad Mini, were released on November 2, 2012. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPad has built-in Wi-Fi and, on some models, cellular connectivity. An iPad can shoot video, take photos, play
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1. Describe how this organisation positions their brand against their competitors. APPLE Company background: - Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple's brand has evolved as it has expanded its range of products and services. Originally starting in the late 1970s with desktop computers and then laptops in the 1990s, it took over 20 years before the company expanded into its first major new product area with the launch of the iPod in 2001
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sapient institute of management studies 2012 Project report on Marketing Mix of Apple Inc. Guided By:- Dr.Vishal Khasgiwala Submitted By:-Hussain RatlamWala Aziz RatlamWala Contents SL no. | Particulars | Page no. | 1 | Introduction of sector | 3 | 2 | Introduction of Company | 4 | 3 | Organization structure | 6 | 4 | The 4 p’s | 7 | 5 | Unique Selling Proposition | 10 | 6 | Comparative analysis | 10 | 7 | Recommendation | 14 | 8 | Conclusion | 16 | Page
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Apple Inc. 2010 Case Study Apple Inc. 2010 บริษัท Apple ก่อตั้งในปี 1976 ภายใต้ชื่อ Apple Computer โดยมี Steve Jobs และ Steve Wozniak เป็นผู้ก่อตั้ง ต่อมาไม่นาน Apple ได้กลายเป็นผู้นำในอุตสาหกรรมอย่างรวดเร็ว อย่างไรก็ตาม หลังจากการเข้าตลาดของ IBM ส่งผลกระทบต่อ Apple เป็นอย่างมาก โดยที่ Macintosh ของ Apple ไม่สามารถแข่งขันกัน PC จาก IBMได้เลย จากปัญหาตรงนี้ ทำให้ Steve Jobs ถูกบีบให้ลาออกจาก Apple ในปี 1985 หลังจากการจากไปของ Jobs Apple computer ก็มีการปลี่ยนแปลงผู้บริหารและนโยบายตลาดมา แต่ก็ไม่ได้ทำให้
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met his eventual partner, Steve Wozniak. Jobs would have his early beginnings working at Atari as a technician building circuit boards. In 1976, he would start the company Apple Inc. with Steve with funding from a millionaire investor. In 1984, he developed the Macintosh, which was the first small computer with a graphic interface in its time. It had promise to revolutionize the whole PC industry. However, bad business decision and internal stife with his CEO would eventually cause Jobs to leave
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The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability
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Apple Inc. needs no introduction as it is one of the world’s most successful, popular and iconic companies with around three decades of ground-breaking innovations and redefining the way humans consume digital content such as music and movies. Named the world’s most admired company for consecutive three years by Fortune, the late CEO Steve Jobs, who turned around the company from near bankruptcy in 1996, couldn’t have asked for more. Originally Apple Computer, the company was renamed Apple Inc. in
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The product was phenomenally successful – over 100 million units were sold within 6 years 2. IN PRESENT January 2007, Steve Jobs, the CEO and Co-Founder of Apple, announces that Apple Computer Incorporated would now be known as Apple Inc. In 2010, apple inc. introduced the first ipad, in 2011, ipad2 came out. 3. IN FUTURE Apple plans on focusing on satisfying personal consumer demands rather than merely fulfilling a demographic requirement as well as, improving performance and stability rather
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Steve Jobs Was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc. Steven Paul Jobs was born on February 24, 1955 in San Francisco, California. His unwed biological parents, Joanne Schieble and Abdul Fattah Jandali, put him up for adoption. Steve was adopted by Paul and Clara Jobs, a lower-middle-class couple, who moved to the suburban city of Mountain View a couple of years later. Paul Jobs and his son, The Santa
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