European Journal of Marketing 29,1 8 Received June 1994 Information systems in marketing Identifying opportunities for new applications Jari M. Talvinen Helsinki School of Economics and Business Administration, Helsinki, Finland Introduction Over the past three decades, subtle changes in the theory and practice of marketing have been fundamentally reshaping companies. These changes have also been evident in marketing and management related information systems. More and more, companies are
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financials, Artemis now realizes that in order to bring profit margins back in the green they will have to cut operational expenses. “Operational expenses have a direct effect on your business’ profit margin.” (2014, Chris Mikesen) Operational expenses are any expenses related to running a business such as, labor cost, advertising expenses, and inventory cost. The team at Artemis Sportswear is now working on a proposal to cut expenses that they will present to the CEO of the company. Proposal1 “Cost
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that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts
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Transnational Journal of Science and Technology April 2014, vol.4 No.2 ISSN 1857-8047 CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE IMAGE Ayanda, Adebayo Maruf Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria. Baruwa, Akinfolarin Afeez Department of Business Administration and Management Technology, Faculty of Management sciences, Lagos State University, Ojo, Lagos- Nigeria Abstract This article analyses
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RESEARCH ARB-RES1A 2014-2015 semester 2 Version 3.0, January 2015 Beryl Wijnberg & Kristina Manser Reader Research 2014-2015 sem 2 0 Contents 1. 2. 3. Introduction ............................................................................................................................... 2 Assessment .............................................................................................................................. 3 Handing in various professional products ..........
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SSL Standards and Guidelines Like traditional lighting equipment, solid-state lighting (SSL) products sold in the United States are subject to industry standards governing safety and performance. This fact sheet lists the key guidelines as well as performance and safety standards that are applicable to SSL products, including those utilizing light-emitting diodes (LEDs). The use of national standards and test methods improves consistency of performance and facilitates product comparisons, thereby
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Business Plan for Acting Agency Name Institution Business Plan for Acting Agency Introduction An acting agency is an entity or a company that represents or finds jobs for artists, film directors, screenwriters, models, or musicians in entertainment or film industry. The acting agency supports, promotes, or defends the clients' interests. An accounting agency can specialize on various talents in the film industry by establishing different departments within
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different strategies to set themselves apart in the grocery market. Kroger operates under the cost leadership strategy. They set the floor price in the market that still allows them to earn a profit. They achieve this by cutting back on advertising, research costs, and production costs to increase the scale of operation. Also, Kroger offers coupons and a Kroger card to add discounts to already low prices. Whole Foods does not focus on low prices like Kroger because doing so would take away from the high
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1. Introduction and Research Question In the lectures of “Organization Theory” much information from different perspectives was presented about the issues how the literature defines a firm, how a firm can operate most efficiently and what has to be considered to generate sustainable success. For me personally the topic “resourced-based view of a company” was the most interesting one. Therefore, I was wondering if it is possible to apply a resource-based view as an innovative perspective to support
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that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts
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