How Global Brands Compete When a brand is marketed around the world, that fact alone gives itan aura of excellence-and a set of obligations.To maximize the value of global reach, companies must manage both. 68 HARVARD BUSINESS REVIEW by Douglas B. Holt, John A. Quelch, and Earl LTaylor I More than two decades ago, Harvard Business School professor Theodore Levitt provocatively declared in a 1983 HBR article, "The Globalization of Markets" that a global market for uniform products
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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Sustainable Development: From Brundtland to Rio 2012 Background Paper* prepared for consideration by the High Level Panel on Global Sustainability at its first meeting, 19 September 2010 September 2010 United Nations Headquarters, New York _________________________ *Prepared by John Drexhage and Deborah Murphy, International Institute for Sustainable Development (IISD) GSP1-6 Executive Summary The term, sustainable development, was popularized in Our Common Future, a report published
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BP From Wikipedia, the free encyclopedia This is the latest accepted revision, accepted on 2 October 2010.Jump to: navigation, search This article is about the energy corporation. For other uses, see BP (disambiguation). For information on the oil spill from the Deepwater Horizon rig, see Deepwater Horizon oil spill. BP p.l.c. Type Public limited company (LSE: BP, NYSE: BP) Industry Oil and natural gas, alternative fuels Founded 1909 (as the Anglo-Persian Oil Company) 1954 (as the
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Volkswagen Research “The Volkswagen emissions scandal explained” http://www.theguardian.com/business/ng-interactive/2015/sep/23/volkswagen-emissions-scandal-explained-diesel-cars * “Volkswagen has been cheating in emission tests by making its cars appear far less polluting than they are. The US Environmental Protection Agency discovered that 482,000 VW diesel cars on American roads were emitting up to 40 times more toxic fumes than permitted - and VW has since admitted the cheat affects 11m
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Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous
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CSR 2014 www.educationpost.com.hk/csr2014 MBAs and social responsibility The green trend in business Lowdown on courses and events Hong Kong Brazil Singapore Miami Manchester Shanghai Dubai 25 Nobel Prize Winners 22 4 Top in Hong Kong * | World 34 # | 6th in UK * | 14th in Europe * years in Hong Kong 3 Accreditations + Registration No. 250144. It is a matter of discretion for individual employers to recognise any qualification to which
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UV0273 BEN & JERRY’S HOMEMADE Jerry: What’s interesting about me and my role in the company is I’m just this guy on the street. A person who’s fairly conventional, mainstream, accepting of life as it is. Ben: Salt of the earth. A man of the people. Jerry: But then I’ve got this friend, Ben, who challenges everything. It’s against his nature to do anything the same way anyone’s ever done it before. To which my response is always, “I don’t think that’ll work.” Ben: To which my
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Corporate Social Responsibility in the Solar Photovoltaic Industry Corporate Social Responsibility in the Solar Photovoltaic Industry CSR Across Industries CSR Across Industries Table of Contents Executive Summary 3 The Solar Photovoltaic Industry and CSR related issues 3 Introduction 3 CSR Issues 4 Companies 4 The Companies 5 1. British Petroleum – (Philip Leith) 5 2. ENEL – (Santiago Liotta) 7 3. MEMC Electronic Materials, Inc. / SunEdison – (Eleonora Ricciardi) 9 4
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0120.art_A1_313_0120.art_A1_313.qxd 09/05/13 11.39 Pagina 61 economia & management 3 - 2013 corbellini - marafioti LA CSR NELLA MODA Strumento di marketing o elemento fondante della strategia di impresa? Senior Lecturer Area Strategia e Imprenditorialità, SDA Bocconi erica.corbellini@sdabocconi.it Elisabetta Marafioti Docente Senior Area Strategia e Imprenditorialità, SDA Bocconi elisabetta.marafioti@unibocconi.it LO SCENARIO POST CRISI DEL 2008 HA SEGNATO UN CAMBIAMENTO
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