Article Link: http://sloanreview.mit.edu/executive-adviser/2010-3/5231/the-case-against-corporate-social-responsibility/ The Case Against Corporate Social Responsibility By Aneel Karnani August 22, 2010 The idea that companies have a duty to address social ills is not just flawed, argues Aneel Karnani. It also makes it more likely that we’ll ignore the real solutions to these problems. Can companies do well by doing good? Yes—sometimes. But the idea that companies have a responsibility to act
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Social Media Marketing Abstract Keywords: social media marketing, advantages, electronic word-of-mouth (e-WOM), disadvantages. Introduction Marketing is a well-built methodological science and is continuously changing its rules to adapt to the new developments. Internet development and especially social media is one of the recent changes that happened to the market and it has a major impact on the communication between the firms and customers. Internet helps people to share, to create, to adjust
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Ethics and Compliance Program An ethics and compliance program is essential for all organizations contrary to the beliefs that some may have. Effective ethical and compliance initiatives are a combination of high moral, spiritual, with ethical beliefs that are formulated and executed with obedience to the law as well. Some feel that ethics are derived from logical reasoning or observation. Others may feel it is the gut feeling that decides ethics. Companies with no ethical program stand the
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1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. a) test marketing b) idea screening c) product development d) product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? a) Customer complaints b) Effective reach c) Share of shelf d) Trial rate 3. Creative strategies refer to the ________. a) amount of creative content in a communications
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Business Ethics Corporate Social Responsibility Infosys Submitted to Prof Neeti Sanan Group 4 Arvind Sairam (111011) Jaydeep Patwardhan (111031) Piyush Singh (111033) Sravan Kommuri (111053) Vishnu Meena (111061) On March 1, 2012 Executive Summary This report investigates the Corporate Social Responsibility (CSR) practices of Infosys Ltd. – India’s second largest IT Company. The report discusses the background of the company and its current state of CSR practices. For better
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------------------------------------------------- Corporate Governance Case Study: British Petroleum Submitted by: Vanés Cassells Introduction In the words of Ramo (2009, p.8), “We are now at the start of what may become the most dramatic change in global order in several centuries... What we are facing isn’t one single shift... as much as an avalanche of ceaseless change... creating unprecedented disruption and dislocation.” Given that a crisis normally occurs without prior warning
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Contents Preface Acknowledgments ix xiii PART ONE OVERVIEW OF STRATEGIC MANAGEMENT 1. Strategic Management The Nature and Value of Strategic Management Dimensions of Strategic Decisions 4 Formality in Strategic Management 9 Benefits of Strategic Management 11 Risks of Strategic Management 11 The Strategic Management Process 11 Strategic Management as a Process 16 Summary 18 Key Terms 19 Questions for Discussion 19 2 3 PART TWO STRATEGY FORMULATION 2. SM_Prelims
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Ethics in Advertising Abstract Business is about selling something whether that be a service or a product. Advertising that service or product has to be done to get the word out that the service or product is available but at the same time nobody wants their competition to be stronger. Can advertising be done ethically? Advertising applies to anyone that makes purchases and uses products or services. Advertisements are used to capture consumers’ attention
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The Body Shop Cosmetics: Evaluating The Influence of Social Media in the Business of Socially Conscious Cosmetics Mbalia Albatul Kamara CAPELLA UNIVERSITY MBA60004 Introduction The cosmetics industry persists because of the female demographics’ need for and quest for a youthful appearance. Thus the use of the Internet to advertise a company’s products and share information with its consumers has made the business industry very accessible to people around the globe. And it has also
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1. Introduction “There is one and only one social responsibility of business – to use it resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to stay, engages in open and free competition without deception or fraud” (Friedman, 1970). As one of the most influential economic scientist in the 20th century, Milton Friedman did this statement 41 years ago. In the last three decades the world economy went through a large change
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