Course Project: Marketing Plan for Chipotle Mexican Grill to offer a Delivery Service DeVry University, Keller Graduate School Of Management MKTG522 Marketing Management For 1.0 Executive Summary Chipotle Mexican Grill is known for the gourmet meals and has many locations throughout the United States and their customer base continues to grow. Chipotle has been in existence for as long as they have because they have listened to their customers and
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Part I: Brand Inventory – Company View History and Corporate vision Inspired by authentic ingredients and the economic model of one local taqueria store in San-Francisco, Steve Ells began to open the first Chipotle store in 1993 at a former Dolly Madison ice cream location near University of Denver campus. The first Chipotle was a wide success. After two years since the first Chipotle opened, Steve added the second and third Chipotle locations. In 1996, Chipotle Denver area restaurant opened. Following
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Individual Strategic Assignment: Chipotle Mexican Grill Royal Roads University BUSA506 – Strategy Instructor: Dr. Terry Powers Craig Westcott November 22, 2015 Word Count: 2,050 Steve Ells may not have invented the “fast-casual” sector, but since his founding of Chipotle Mexican Grill in 1993, he has shepherded the development of the restaurant chain which many in the industry might say best exemplifies it. Growing Chipotle from a single unit Denver-based operation to an international
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analysis: How certain types of data can be associated with each other. Patterns, relationships, or correlations. (Example: Amazon could also find out what types of items sell together like people who buy cooking with the George Forman grill also buy a George Foreman grill. Classification: Data that is can be used to create certain labels for certain classes with certain distinctions or that maybe unknown. (Example: Amazon could create classes of customer of
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Seventy-five paps gather around the entrances to Britney's gated community, stamping their feet in the chilly winter night, as a police helicopter circles overhead. "You don't want an ambulance to roll out with a body bag and miss that," says a French photographer, checking his battery. These guys are jaded after all that's happened. "Man, Britney can't die, because then I don't get my money!" says a guy in a Famous Stars and Straps baseball hat. Someone starts running down the block, and everyone
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Week 6: Communicate the Value Keller Graduate School of Management Professor Janell Harvey Marketing 522 February 11, 2016 Why are we developing a new IMC campaign? Problem: Chipotle a well know Mexican Grill, has provided millions of customers over the past 22 years with high-quality, fresh food in a fast paced environment; giving them an experience to remember. However, in the past 2 years we have experienced to E.coli outbreaks that have affected numerous customers. In 2015 55 people
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new take on fast food emerged out of the Denver area. The restaurant had a vision of locally sourced food with a unique way of ordering that revolutionized the industry and actually pioneered the idea of fast casual dining (2). Chipotle Mexican Grill was founded by Steve Ells and has carried the mission statement, “Food with Integrity”, since the genesis of the chain (2). After its founding, Chipotle has seen wild success and now has 1,700 locations, even some overseas (2). The chain grossed
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As soon as you pull into the Factory Town USA shopping center you can immediately smell the aromas from Chipotle Mexican Grill. There are a few small stores in the plaza but it’s clear that Chipotle is the main attraction. The plaza is right off of route 9 going through Westborough, Ma. The parking lot is a little difficult to find parking but the flavors that you are about to taste are well worth the struggle to find parking. The Westborough location is probably the best one I have been to. From
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environment. It is the philosophy that guides every decision they make at Chipotle. I was at the Chipotle restaurant located on Henderson Mill Road, Atlanta, GA. Their restaurant operation hours are everyday 11am to 10pm. This is a chain affiliated Mexican grill restaurant. Their restaurant concept is self-serve or fast food, for people who is always looking for a great meal with affordable price range. Their menu prices for all the dishes are under ten dollars. SECTION I This is a free standing restaurant
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primary goal of all businesses is to be profitable, they must also promote ethical and social responsibility throughout their organizations and their corresponding customer and supplier networks.”(Kelly, McGowen &Williams).(2013) Chipotle Mexican Grills’ Code of Conduct Chipotle has a code of conduct that assures its ongoing success. Some of the key components are its Vision Statement and its Anti-Discrimination and Harassment Policies. An organizations’ vision statement expresses
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