Introduction Founded in 1993, Chipotle Mexican Grill, Inc. has expanded from a local favorite consisting of a single location in Colorado to an international chain with over 1500 locations today. There are countless example of various corporations that experience growth trends similar to that of Chipotle’s, however, as a result of the rapid expansion and gains in sales, most of these corporations tend to neglect their corporate social responsibilities (CSR). Chipotle, on the other hand, does
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Assignment 1: Identify Your Competitive Advantage BUS 100 – Introduction to Business July 17, 2013 Chipotle Mexican Grill opened in 1993 by a man named Steve Ells. Ells initially didn’t intend on opening multiple Chipotle restaurants, but his goal of wanting to serve delicious food made with the finest ingredients quickly and affordably was appealing to customers, and business grew rather quickly. As business grew, Ells became more involved in finding a better way to gain fresh products
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FB & CMG I am writing about what are considered to be 2 extremely lucrative stock buys. Facebook has stumped most analysts with its stupendous growth since its IPO in May 2012. Chipotle on the other hand is a stock which has also shown remarkable growth since its IPO in 2006, mainly due to its continuously increasing revenues and earnings. Facebook Facebook sold at $38 at the time of its IPO less than a year ago. Today the stock is selling at close to $68. On the outset FB looks like a stock
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Chipotle Mexican Grill, Inc. in Beijing, China Goal The goal of the well-known fast food restaurant chain, Chipotle Mexican Grill, Inc., is to introduce the franchise to a brand new market, Beijing, China. The market is totally different for many perspectives, such as Asian culture and different customer base. It will be very important and challenge to find effective ways to attract dinners. Hence, Chipotle Mexican Grill, Inc. has to build and promote a new definition for fast food, which is
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Case Study – The U.S. Economy from 2009 to Present JWI– 515 Jack Welch Management Institute At Strayer University JWI– 518 Since it's opening it's first establishment in Denver, Colorado in 1993, Chipotle Mexican Grill now has more than 1200 locations including restaurants in 41 states, Canada, and England. Considering it's success, it is unlikely that Chipotle would have earned a net income $215 million(1) last year without the strategic implementation of social media. Chipotle has employed
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Chipotle is a Mexican Grill restaurant that has franchised into an expanding company, as the company continues to grow it is critical to have the right management in place to make certain that the focus stays on track with company initiatives. When employees are hired they are put through a training program to make certain that they carry on the image the company looks to present to their customers. Many employees stay with the company throughout the years and continue to grow and expand as the
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Use and Reaction at Chipotle Mexican Grill Control Mechanisms: Use and Reaction at Chipotle Mexican Grill Control is essential for any company to ensure their business
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farmers, ranchers, and other suppliers whose practices emphasize quality and responsibility. Chipotle collects and chooses their raw materials from small farms come in many sizes where the suppliers share many of the great values. Chipotle Mexican Grill as a place that used high-quality, “better for you” ingredients in its dishes. Serving order quickly and excellent customer’s service One of Chipotle’s biggest innovations had been creating the ability to have a customer’s order ready quickly. Chipotle’s
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Mr. Steve Ells, Co-CEO and Chairman of Chipolte Mexican Grill (also called Chipolte) has employed you as a consultant and asked you to assess the company’s strategy, competitive market position and overall situation, and to recommend a set of actions to help ensure that Chipolte continue its current growth and maintain its long-term competitiveness. Please prepare a report to Mr. Ells that assesses the long-run profitability of the fast casual restaurant industry, the quality of Chipolte’s internal
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Steve Ells Manager Profile Steve Ells is the founder, Co-CEO, and chairman of Chipotle Mexican Grill. Steve Ells is not your typical CEO; in fact he rarely will be seen in a suit. Steve is a passionate, energetic, hands-on CEO, who was first a chef. Steve Ells attended the University of Colorado at Boulder, majoring in Art History and then he went on to attend the Culinary Institute of America in Hyde Park, New York. Afterward he was a line cook for Jeremiah Tower at his favorite restaurant,
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