Five Guys: An Honest Business Built on Simplicity Reyna Haynes-Smith Professor Barry Adkins Contemporary Business BUS 508 October 19, 2012 Food. It’s a major topic of discussion today. What’s healthy, what’s not. What’s filling, what’s worth the money. There are many factors that contribute to the reason consumers choose one business over another. Most choose fast food options because they don’t have the
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boxer or do you know him more for his award winning grills? Although George Foreman was a world champion boxer, he also made an impact on the world with a grill that he helped promote and design. For the last 20 years, the George Foreman Grill has changed the way individuals around the world have prepared and cooked food. In 1994, Michael Boehm and Robert Johnson invented the grill that was slightly slanted. George Foreman helped design a grill that was placed at an angle to help drain the fat for
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Chipotle Mexican Grill Chipotle Mexican Grill was founded in 1993 by Steve Elis in Denver, Colorado with one store and an idea to make fast food better. From that one location, Steve was able to grow his company into a multinational organization that consists of 1230 restaurants throughout the United States, District of Columbia, Canada, and the United Kingdom. Chipotle’s reported revenues for the year of 2011 were $2.3 billion with a net income of $214.9 million. Starting in the 2007 to 2011, Chipotle
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Impact of PR for Chipotle John Moore Marketing 529 City University of Seattle Dr. Jean French February 23rd, 2014 Abstract The intention of this paper is to show the benefit that PR has had on the profitability, market success and financial performance of the organization Chipotle. Despite Chipotle being in business for 20 years, they have struggled to find their point of differentiation to market to their customers. In the last three years, Chipotle has used PR to communicate their
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Andrew Jun Strategic Marketing 1/28/13 Marketing Strategy Report Chipotle’s expansion to China is fueled by a potentially large customer base stemming from a high urban population. Currently, there exists no “authentic” Mexican-Hispanic cuisine in China’s largest cities (Shanghai, Beijing, Guangzhou), and much of the population has never tasted Mexican food. We believe the opportunity to commercialize Chipotle in China will lead to a large success because we understand that most consumers want
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first saw the instructions mention using a box for this assignment, I spent a week thinking “outside of the box” to ensure that my work would capture a story that had significance and originality. For the background, I used a 27x47 cm George Foreman grill that was black in color. I placed representational silver and gold items on the background, which enhanced the contrast of the elements. The items I included were: two watches, two earrings, two rings, two cross-pendants, two necklaces, a one hundred
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first Chipotle Mexican Grill was opened in July 1993 and founded by current CEO, Steve Ells (Funding Universe, nd). The first store was opened in Denver, Colorado fulfilling Ells’ vision to bring together traditional Mexican peasant food with gourmet cuisine. Earlier in his career Ells worked in San Francisco for the high-end Stars restaurants but it was his off-hours visits to the local taquerias that inspired him to open Chipotle (Funding Universe, nd). Chipotle Mexican Grill is a fast-casual restaurant
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Challenges of integrity ryan ruud, Jennifer lee, garrett Borges, Monica Bethke, ron Bomkamp, preston Jensen arizona state University ‘Fresh is not enough anymore.’ Steve Ells Chipotle Co-CEO, Founder, and Chair Introduction Chipotle Mexican Grill (NYSE: CMG) in the USA has experienced great success satisfying the desire of consumers for a quick-serve restaurant that does not sacrifice quality for speed. Known in the food industry as a ‘fast-casual’ restaurant, Chipotle is part of the fastest
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especially in the restaurant industry where according to the National Restaurant Association there are about 970,000 establishments. In this essay I am going to determine the competitive advantage that Chipotle Mexican Grill chain has over its competitors. Chipotle Mexican grill first opened its doors in 1993 and has since expanded to over 900 restaurants. It serves to demonstrate that food served fast doesn’t have to be a fast food experience, and offers its customers a casual dining experience
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RUNNING HEAD: IPO Paper IPO Paper - Chipotle Mexican Grill Advanced Managerial Finance– FI_516 – Fall_B Keller Graduate School of Management of DeVry University February 6, 2012 IPO Paper – Chipotle Mexican Grill Chipotle Mexican Grill, Inc. (Chipotle) is a chain of restaurants in the United States, Canada, and today around the world specializing in burritos and tacos, founded by Steve Ells in 1993 and based in Denver, Colorado. The name derives from "chipotle", the Mexican Spanish
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