PG0-008 MAY 16, 2011 TEACHING NOTE Grolsch: Growing Globally Case Synopsis Grolsch reassesses its international strategy in light of the company’s recent acquisition by SABMiller, the world’s second largest brewer. Grolsch was the 21st largest global beer brand, sold 51.5% of its volume in international markets, and exported to 70 countries. However, its poor profitability in international markets, four countries alone accounting for two-thirds of foreign sales, and churn of markets
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PANKAJ GHEMAWAT JORDAN MITCHELL SM – 1529 – E O – 308 - 029 Grolsch: Growing Globally In November 2007, SAB Miller, the world´s second largest brewer,1 announced the friendly takeover of the world’s 51st largest, Royal Grolsch N.V. of the Netherlands, for €816m in cash - 84% more than Grolsch’s value over the previous month. Nick Fell, SABMiller’s Marketing Director, explained the logic of the deal: “[Grolsch is] a fantastic brand. It’s North European, it’s a fantastic product, it’s got unimpeachable
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PANKAJ GHEMAWAT JORDAN MITCHELL SM – 1529 – E O – 308 - 029 Grolsch: Growing Globally In November 2007, SAB Miller, the world´s second largest brewer,1 announced the friendly takeover of the world’s 51st largest, Royal Grolsch N.V. of the Netherlands, for €816m in cash - 84% more than Grolsch’s value over the previous month. Nick Fell, SABMiller’s Marketing Director, explained the logic of the deal: “[Grolsch is] a fantastic brand. It’s North European, it’s a fantastic product, it’s got unimpeachable
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1. Agree upon a result that enhances the relationship and allows both parties to achieve their goals. Send out emails to everyone- do not rely on text messages – it is hard to follow up Short emails and unclear messages will make them lost you are the boss with more experience and rapport Let them manage one another’s work you will see results- do not degrade them- motivate them instead- find what motivates them, work with them so they are on your side, after all if they don’t care enough- our
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2 What lesson does Grolsche history afford and where to compete? Although Grolsches is a well-known brand name, there are still some lessons Grolschs have paid for in its long developing history. First of all, in year 1998, Grolsches planed for a large new brewery in order to strengthen the two facilities. One is Groenlo and the other one is Enschede, they are produced for export and Dutch market respectively. However, there is an explosion happened in the planning phase and destroyed parts of
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• Grolsch decided to globalize given the domestic market stagnation and shrinkage. • Also, seeing its archrival Heineken making headway in the global market, Grolsch found the opportunity of global expansion hard to let go. • Initially, it encountered few failed Joint Ventures and lost stakes in Russia during the Asian Financial Crisis. However, it regained its market position and by 2007 it was generating 51.5% of revenue from international sales. • The key elements of its emphasis on adaptation
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Grolsch Analysis In November of 2007, SAB Miller purchased Royal Grolsch N.V. to develop their premium beer product line. Grolsch has two main brand families: Grolsch premium Lager and Amsterdam. The takeover gives SAB Miller the ability to attack the premium beer market with an established and standardized brand that has grown globally (21st largest global brand in 2007) with a differentiated taste and packaging strategy. In this analysis, I will evaluate the reasons for Grolsch’s global expansion
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Mo 30.09.2013 | Case study: MNE competitive advantages | CASES Grolsch: Growing Globally Pankaj Ghemawat, Jordan Mitchell ------------------------------------------------- Top of Form DESCRIPTION Grolsch reassesses its international strategy in light of the company's recent acquisition by SABMiller, the world's second-largest brewer. Grolsch was the 21st-largest global beer brand, sold 51.5 percent of its volume in international markets, and exported to 70 countries. However, its poor profitability
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ALI MBA-3 ROLL NO. 1334 [Grolsch: Growing Globally] Case analysis Grolsch: Growing Globally Q.1 Why did Grolsch Globalize and how well has it performed internationally? Reasons for Global Expansion: Grolsch faced less demand in Netherland (Home) to its products in 1970’s. At the same time its rivalry Heineken was moving impressive in an international market. Grolsch acquired German brand called as Wickuler due to which the capacity of Grolsch was doubled. Grolsch also bought Ruddles, UK brand
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1 X-CULTURE Me Late Chocolate Challenge Instructions Updated August 19, 2015, latest version Challenge Presented by: Caffè Vergnano, Italy, www.caffevergnano.com More on history and products here. Company contact person: Giovanni Chiappano Junior Export Area Manager S.S. Torino - Asti km. 20 – 10026 Santena (TO) Email: g.chiappano@caffevergnano.com Cell. +39.349.336.3068 Tel. +39.011.94.55.111 Contacting the company: There will be many teams working on the challenge. We would like
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