Journal of Consumer Behaviour, J. Consumer Behav. 11: 467–476 (2012) Published online in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/cb.1396 If I want you to like me, should I be like you or unlike you? The effect of prior positive interaction with the group on conformity and distinctiveness in consumer decision making VERONIKA PAPYRINA* College of Business, San Francisco State University, San Francisco, CA, USA ABSTRACT The extant research points to conflicting results regarding
Words: 9323 - Pages: 38
Assessment: develop organisational marketing objectives Name: Navdeep Student id: 201412246 Introduction: Virgin group ltd. Is a British company founded by Richard Branson and Nik Powell. Its associated with the business of travel, entertainment and life style, finance, transport, health care, food and drink, media and telecommunication and have businesses under more than 400 companies. Virgin Group’s date of incorporation is listed as 1989 by companies
Words: 5948 - Pages: 24
I have been looking at trend and patterns of health and illness of different social groups. Some factors that could affect this are gender, social, geographical location, ethnicity and age. I have used several statistical sources to find out if social class does affect health and illness. The world health organisation states “a state of complete health physical, metal and social well-being and not merely the absence of disease or infirmity. Social class is an informal ranicing of people, based on
Words: 5056 - Pages: 21
Western economies, they are in a phase of slow growth and are facing the massive technological challenge; the ethnic adaptation and the mobility are central questions. (Waldinger 1990). In Europe, the activities managed by persons of minority ethnic groups were always present, but changeable historic circumstances increased jutting out to them and visibility during the last decades. First of all, the important immigration of former colonies of Southern Europe and North Africa led to a considerable
Words: 3753 - Pages: 16
This produces mainly qualitative data. Strengths: Good for measuring attitudes and eliciting other content from research participants Inexpensive (especially mail questionnaires and group-administered questionnaires) Can administer to probability samples Quick turnaround Can be administered to groups Perceived anonymity by respondents possibly high Moderately high measurement validity for well-constructed and well-tested questionnaires Low dross rate for closed-ended
Words: 2875 - Pages: 12
| Market Research Proposal | Presented to: | By : Bryan Phua A1697509 By : Bryan Phua A1697509 | Contents 1. INTRODUCTION 2 2. BUSINESS OBJECTIVE 2 2.1. Research Parameters 2 3. QUALITATIVE RESEARCH (FOCUS GROUP INTERVIEWS) 3 3.1. Purpose 3 3.2. Sampling 3 3.3. Procedure 4 4. QUANTITATIVE RESEARCH (SELF-ADMINISTERED QUESTIONNAIRES) 4 4.1 Purpose 4 4.2 Sampling 5 4.3 Procedure 6 5. DATA ANALYSIS 6 6. TIMELINE 7 7. APPENDICES 8 1. INTRODUCTION
Words: 2695 - Pages: 11
manufacturer Volkswagen's sedan Vento. It sold 3,474 units in India in October 2011. A month later, carmaker Skoda launched its sedan Rapid. Vento's sales have since fallen to 1,909 by February this year. Once again, Skoda is part of the Volkswagen group - Vento and Rapid are from the same stable. In fact, Micra and Pulse are essentially the same cars, with some cosmetic differences, made in the same factories, but sold under different names. So too are Sunny and Scala, or Vento and Rapid. Welcome
Words: 1621 - Pages: 7
then broken into this three marketing research objectives: 1. To understand students’ needs 2. To examine their attitudes towards and usage of the existing competitor card (the NUS Extra card) 3. To measure potential demand The focus group results pointed out that existing NUS Extra card holders were rather pleased with their card, but that they found the discounts provided by the card rather lacking. Those that did not have an NUS Extra card were unaware of the concept and put more
Words: 6817 - Pages: 28
|Student Registration Number |: |1 | | | |5 | | | |0 | |
Words: 3602 - Pages: 15
Chapter I * Introduction to the study * Objective of the study * Need of the study * Significance of the study * Limitations * Review of literature Introduction to the study. Godrej pioneered the refrigerator industry in India in 1958 – in fact, it was the first Indian company to manufacture refrigerators. Over the next few decades, the company garnered a lion's share of the market on the back of its demonstrable reliability and performance. Supported by a philosophy
Words: 2542 - Pages: 11
