Journal of Vacation Marketing http://jvm.sagepub.com/ The impact of social media on destination branding: Consumer-generated videos versus destination marketer-generated videos Yumi Lim, Yeasun Chung and Pamela A Weaver Journal of Vacation Marketing 2012 18: 197 DOI: 10.1177/1356766712449366 The online version of this article can be found at: http://jvm.sagepub.com/content/18/3/197 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation
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Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for
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INFORMATION TECHNOLOGY FOR MANAGER Instructor: Dr. PHAM VAN TAI Student Name: NGUYEN MANH HA ID No: 15030 MBAOUM0313 - Class K08A Nguyen.mh.star@gmail.com Case study report for www.facebook.com Page 1 of 27 Preface: My heart is filled with very gratitude to my teachers, my friends who inspire and instruct me how to do research and conduct a case study for www.facebook.com. These studies have revealed the application a social website into any type of businesses, organizations or even individuals
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Social Media and Political Revolution Project 3: Research Paper Steve Gubenia Professor: Robert Zornes CMST 301 Outline I. Introduction a. Rise of digital media in political upheaval II. Body b. Social Media i. Development 1. Facebook 2. Twitter 3. YouTube 4. Others but these are “big three” ii. Attraction to sites 5. Ease of use 6. Socio-economic barriers 7
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5/7/2013 MK0274 | W10003081Word Count: 2052 | Tutor: Paul Copley | Northumbria University | Marketing Communications Plan for the Launch of the iPhone 5 | Northumbria University | Marketing Communications Plan for the Launch of the iPhone 5 | Contents Page No. 1.0. Introduction…………………………………………………………………….…………………….2 2.0. Section 1- Campaign Context Analysis……………………………………………..…….2 3.1. Customer Analysis………………………………………………………………...…….2 3.2.1. Demographics……………………
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Apple Inc. Company Profile Established on 01st April 1976, and incorporate on 3rd January 1977 with its subsidiary companies, Apple Inc. (formerly known as Apple Computer, Inc.) engages in designing, developing and promoting mobile communication and media devices, personal computers and portable digital music players. The company’s products are sold worldwide through its retail and online stores, direct sales force and many other distributors. Their products, services and programs have been specially
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customers, this accident led to a crisis. The main stakeholders include customers (especially victims and cruise loyalists), travel agents, media and shareholders. The passengers on the Triumph are victims, so they are an important group of stakeholders in this case.
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Adidas Group is a German publicly traded company that manufactures and distributes sportingapparel, shoes and equipment to the public. Adidas is the largest manufacturer of sporting apparelin Europe, and is the second largest manufacturer in the world, behind its greatest competitor, Nike. 1949 The foundation 18 August - adidas is registered as a company, named after its founder: 'Adi' from Adolf and 'Das' from Dassler. Adidas roup produces not only sport shoes, it produces: •bags, shirts
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business professionals can more easily access the information resources they need to support the needs of customers, suppliers, and business partners. Enterprise collaboration systems (ECS) are cross-functional systems that support and enhance communication and collaboration among the teams and workgroups in an organization. Refer to Figures 7.4 and 7.8 for summary views of the e-business applications in EAI systems and enterprise collaboration systems. • Transaction Processing Systems. Online
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APA Referencing guide Academic conventions and copyright law require that you acknowledge when you use the ideas of others. In most cases, this means stating which book or journal article is the source of an idea or quotation. This guide draws from the: American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. University policy mandates the use of the APA Style defined by this referencing
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