CUSTOMER JOURNAL OF BEHAVIOUR The influences of social e-shopping in enhancing young women’s online shopping behaviour Charles Dennis, Brunel University, UK* Alesia Morgan, UltraSoft Technologies Ltd., UK Len Tiu Wright, Business School, De Montfort University, UK Chanaka Jayawardhena, Loughborough University Business School, UK Abstract The background to this paper is that shoppers, particularly women, are motivated by a variety of different reasons, including socialising and enjoyment
Words: 12117 - Pages: 49
involved • Influences altering brand choice • Store atmospherics CHAPTER 17 Purchasing Process and Outlet Selection 17.1 Introduction As the number of products and brands are increasing in the market, so are the retail outlets, and it becomes very confusing for the customer to choose the retail stores. The selecting of a retail store also involves almost the same process as selecting a brand. A retail outlet relates to a service or a product which caters to the consumer. The retail
Words: 2881 - Pages: 12
[pic] 1. INTRODUCTION Consumer market for designer apparel has become more varied today by surge of designer brands, brand stores, store brands, customization, promotions, fashion events, etc. The purpose of this study is to understand the Indian buying behavior with respect to designer apparel like clothing, jackets, ties and many others. It was found that with rise in the disposable income people were shifting towards buying designer labels. Presently 1/6th of world population uses desiner
Words: 1987 - Pages: 8
ABSTRUCT Introduction Consumer behaviour is very complex phenomenon, which is considered primarily in marketing decisions. "Understand, you do not understand, you will not understand, you cannot understand all your customers but still you have to do your best to understand them."(……………….) In consumer behavour this is very difficult to make a uniform theory that may suggest that a particular individual or group will behave in a particular manner. Consumer behavior is dynamic and to be studied
Words: 1168 - Pages: 5
OF THE BEHAVIOUR OF CONSUMERS IN TERMS OF THE FACTORS AFFECTING THE BUYING DECISION AND PURCHASE DECISION METHODOLOGY Study of the analysis of the consumer behavior is based on the interviews carried out for evaluating the basis of selection of CFL bulbs for home use and evaluation of the parameters involved in preferring Havell CFL over the competitors. The details of the interviews carried out with the customer are mentioned separately in the annexure. FACTORS AFFECTING THE CONSUMER BEHAVIOUR
Words: 507 - Pages: 3
analysis of the food industry. Fast food industries internal and external environments require comprehensive research to ascertain the viability of establishing a new healthier alternative in the fast food market. Research into the buyer behaviour has found that consumers pursuing a healthy lifestyle are Singles, Couples and Families between the ages of 14 - 40 years old. They are physically active, health orientated individuals who are body, image and appearance conscious. Internal micro factors in establishing
Words: 6653 - Pages: 27
Understanding consumer behaviour before launching a product i.e. Tablet. Table of contents: * Understanding consumer behaviour * Advantages * Disadvantages * Conclusion * Appendix Understanding consumer behaviour Studying consumer behaviour helps a company to set up its goals and marketing strategies. To understand a consumer’s psychology in order to improve an organisation’s marketing tactics is essential; it helps firms and organisations to study the behaviours, choices and needs
Words: 957 - Pages: 4
compare contrast consumer behavioral characteristics between Malaysia and Australia in terms of religiosity and materialism. The report follows the structure of analyzing religiosity in Malaysia and comparing advertisements in a secularized nation and how this is important for an Australian marketer trying to sell their product (women’s clothing) in Malaysia. The reports fundamental goal is to further understand how religiosity and materialism influence and affect consumer behaviour. -------------------------------------------------
Words: 2456 - Pages: 10
VALUE TO MARKETERS ABOUT UNDERSTANDING CONSUMER BEHAVIOR THEORIES AND CONCEPTS Modern day’s business is controlled by Consumers. Large variations in consumer needs and strong competition demands market driven business and marketing plans. It’s the response of Consumers that decides the success of Marketing. Most of the marketers not only avoid theories but also consider them to be irrelevant. They believe that huge experience of Managerial facts and direct observation of consumer’s behavior is
Words: 1842 - Pages: 8
FACTORS INFLUENCING CONSUMER PURCHASE INTENTION OF DIETARY SUPPLEMENT PRODUCTS IN PENANG ISLAND OOI SAY KEAT Research report in partial fulfilment of the requirements for the degree of Master of Business Administration 2009 ACKNOWLEDGEMENT I am grateful. First of all, I would like to express my gratitude to Graduate School of Business, Universiti Sains Malaysia for giving me the opportunity to accomplish this Master of Business Administration course. It has been a pleasant and
Words: 6783 - Pages: 28
