Various definitions of consumer behaviour have been put forward, among them an elaborate definition presented by Hoyer and Macinnis: “Consumer behaviour reflects the totality of consumers’ decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units over time.” (Hoyer and Macinnis 2009: 3) Motivation Typically, consumer motivation is analyzed in the consumer behaviour academic literature within
Words: 1510 - Pages: 7
| Student Number | 1. 327985762. 327275613. 327985024. 328135045. 32810499 | Given name | 1.Shawn Cowan2.Zahidah Zain3.Sheikh Hussin Bin Mohamed Hairi4.Belly Ciuwinly Tjiu5. Handi Yosef Pranata | Unit Code | BUS273E | Unit name | Consumer Behaviour | Date | 07/03/2016 | Assessment name | Team Assignment (Case Study 2) | Tutor | Mr Ken Kieran Ho | Student’s Declaration:• Except where indicated, the work I am submitting in this assignment is my own work and has not been submitted
Words: 10037 - Pages: 41
A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi
Words: 6277 - Pages: 26
22 5.3. Objective 4 22 5.4. Objective 5 23 6. Limitations 24 Reference List Appendix List of Tables Table 1 Descriptive table 6 Table 2 Significant correlations self concept with purchase behaviour 20 Table 3 Correlations social desirability bias with purchase behaviour 21 List of Figures Figure 1 Fashion purchasing model of all respondents 7 Figure 2 Fashion purchasing model of men 8 Figure 3 Fashion purchasing model of women 9 Figure 4 Fashion purchasing model
Words: 4761 - Pages: 20
In: Miscellaneous Consumer Behaviour CONSUMER BEHAVIOUR • It is the study of how people buy, what they buy, when they buy and why they buy. • It attempts to understand the buyer decision processes/buyer decision making process, both individually and in groups. • It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. • The theory of consumer behavior in managerial economics depends on a) Budget • constrained by
Words: 306 - Pages: 2
PROPOSED TOPIC: Examining the influence of Brand Image on consumer buying behaviour. The Case of Apple I-PHONE in the UK. INTRODUCTION OF TOPIC: Nowadays firms in all segments are probing for a new foundation of sustaining competitive advantage because the competition in the marketplace is getting more rigorous. However brand image has stand as one of the powerful tool of gaining comparative advantage. It is certain that firms with powerful brand image make a momentous progress in the marketplace
Words: 2284 - Pages: 10
strategies to increase shares in the market while it is becoming more dynamic and complex. The needs of consumers are changing with both younger and older generation. This proposal is provided for the decision makers in Nivea to offer them a more effective and reliable information, and methologies. This research will offer great value for the company as it will discover the preferences and needs of consumers in skin-care products, identify characteristics of the new market while measuring brand loyalty and
Words: 879 - Pages: 4
expected / benefits received * A Market is a group of customers with homogenous (similar) needs/wants * Geographic markets * Product markets * Demographic markets * Players in the market are: * Customers, consumers * Clients * Partners * Society * Ethics: a set of moral principles that guide attitudes and behaviour * Law and Regulatory Bodies: governs the conduct of individuals plus org behaviour, ensuring actions are beneficial/acceptable
Words: 11641 - Pages: 47
C.B.T.T.W.M.B. 1 CONSUMERS BEHAVIOUR TOWARDS TWO-WHEELER MOTOR BIKES. DR. K. MALLIKARJUNA REDDY Associate Professor,Department of Business Management, Osmania University, Hyderabad ABSTRACT The marketing concept is consumer oriented and the emphasis is more on the consumer rather than on the product. The essence of modern marketing lies in building of profit along with creating meaningful value satisfaction for the costumers, whose needs and desires have to be coordinated with the set of products
Words: 2657 - Pages: 11
Chapter 6: marketing Marketing * Marketing is the process of developing a product and implementing a series of strategies aimed at correctly promoting, pricing and distributing the product to a core group of customers. * The purpose of this is to determine what the business should be producing. * Marketing is used primarily by a business as a method of enhancing its revenue streams and increasing the market’s awareness of its products.The strategic role of marketing * The strategic role
Words: 5211 - Pages: 21
