Business/Business Research Methods 1. Analyzing the Business Decision or Problem Businesses currently face a change in the consumer landscape as generation Y consumers (persons born between the years 1982 and 1994) have the capacity to dominate the economy. It is important for companies to recognise generation Y’s behaviours, attitudes, characteristics and influences in order to “create and develop new business opportunities to remain competitive and generate profits.” Sullivan, D. P. (2004)
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direction--by providing customers with quality products, excellent service and thoughtful attention and makes it preferred customers shopping to Sainsbury supermarkets. Analysis of Sainsbury’s will be discussed by the characteristics of services, consumer buying behaviour, and service quality by using some academic model. 2. The Characteristics of Services Figure 2: Scale of Market Entities Source: Shostack, 1977 The scale of market entities classified different products into tangible dominant and
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Jhunjhunwala -77 4. Raunak Khetan - 199 Background and Motivation Various writers have viewed advertising from different perspectives. Advertising is a tool of marketing for communicating ideas and information about goods and services to an identified group, which employs paid space or time in the media or uses another communication vehicle to carry its message. It openly identifies the advertiser and his relationship to the sales effort (Wanoff, 1997). Advertising is a non-personal communication paid
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Situational Factors Affecting Consumer Behavior MRKT 410 Consumer Behavior March 29, 2015 University of Maryland University College Introduction We do everything for a reason, even if we can’t articulate what the reason is. The goal of marketing is to satisfy consumers’ needs. That is why understanding motivation would lead to understanding why consumers do what they do. Different individuals react differently to the same stimulus. Below are influences that affect consumer behavior that include internal
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people, (including oneself), objects, or issues. • Is lasting because it tends to endure over time • It is general because it applies to more than a momentary event • Can be very product-specific behaviours (Crest toothpaste rather than Colgate) • Can be toward more general consumption-related behaviours (how often they should brush their teeth) Attitude Object (A0): Anything toward which a person has an attitude, whether it is tangible or intangible. The Functions of Attitudes Functional
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Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013)
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A study of the effects of brand image on consumer behaviour and brand equity Eddie Phun Foo Boon BA Hons (University Malaya) MBA (University Putra Malaysia) International Graduate School of Management Division of Business and Enterprise University of South Australia (UniSA) Submitted on this 10th November in the year 2004 for the partial requirements of the degree of Doctor of Business Administration UNIVERSITY OF SOUTH AUSTRALIA 31 A66 2.1JuJ LIBRARY. Doctor of Business Administration
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the brand L’Oreal can be divided into two groups: external factors and personal factors External factors include marketing factors and environmental factors. L'Oreal has a direct impact on consumers through marketing factors. These include elements of marketing mix (product, price, marketing and communications). Environmental factors cannot be directly controlled by the company. However, they have a significant impact on consumer behaviour. The consumers have become taking into account the list
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the light of Consumer Behaviour. It starts with a research about the Consumer behaviour which points out what external (group, cultural and family influences) and internal factors influence a consumer decision and what are the steps that comprise a consumer decision making process. Then there is a research summarized about what are shopaholics, what motivates them to indulge in this excessive shopping, how they are different from normal shoppers in terms of utility and purchase behaviours, how retail
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A Project Report On FACTORS INFLUENCING THE PURCHASE DECISION OF BIMTECH STUDENTS FOR SPORTS APPAREL SUBMITTED IN PARTIAL FULLFILLMENT OF THE POST GRADUATION DIPLOMA IN MANAGEMENT AT BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY Submitted to: Prof. A.K. Dey Submited by- Dhruv Chauhan 14DM074 Dishant Gupta 14DM078 Himanshu Garg 14DM091 Ishan Biswari 14DM096 Jitender Kumar 14DM105 Karan Vithlani 14DM109 LETTER OF TRANSMITTAL Dr. A. K. Dey
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